Your Inner Critic is Not a Myth. It’s a Muse-Buster!
My “Collaborative Conversation” with coach and author Christy Strauch offers specific things you can do to dig in and move on so that your creative work gets out and touches the lives of others. That’s what we all want, right? Whether you are a fine artist or entrepreneur (or somewhere in between), there’s a ton of actionable inspiration here.
In addition this “Collaborative Conversation,” every Video Mojo episode includes a quick commentary called “Tee It Up” and “Luscious Links” resource recommendations, as shown below.
ComBridges’ mission is to help you have a more engaging social media presence and a more vibrant video presence. Our WebShow™, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media strategies. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges.
I’d love to hear from you with any feedback, suggestions, or reviews. Please join us and/or post a review or comment via any of the links on this page:
https://www.combridges.com/wp-content/uploads/2020/10/ComBridges-Blog-2-2.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-10-16 18:18:162020-10-16 18:18:19Creatives, Christy Strauch Helps You Overcome Resistance & Get Your Work OUT!
There’s so much more to authentic social media and video than selling and persuading. A truly meaningful presence is more about engagement and relationship building. In order to deepen that experience, we touch a shared humanity that is very personal.
As Julia McNeal illuminates in this episode of Video Mojo, this is what’s required if you want to be truly authentic; and, the really GOOD NEWS is that along with this deeper level of engagement comes a recognition of a shared humanity that is a service to everyone you touch. Don’t miss this episode.
As always, in addition this “Collaborative Conversation” (interview), Video Mojo also includes a quick commentary called “Tee It Up” (this week an overview of how WebShows™ like ours build on the shoulders of podcasting) and “Luscious Links” resource recommendations (this week two great sources for license-free images you can use without fee or credit, if you so choose).
ABOUT VIDEO MOJO ComBridges’ mission is to help you have a more engaging social media presence and a more vibrant video presence. Our webshow, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media strategies. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges, https://www.combridges.com. Video Mojo welcomes your questions and comments during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET here on our YouTube channel and via our Facebook Page: https://www.facebook.com/combridges.f…
IN THIS EPISODE Time markers/Table of contents:
Tee It Up: Media Evolutions Through the Ages – 1:48
Collaborative Conversation: Julia McNeal (Actress, Teacher, Coach) – 4:57
https://www.combridges.com/wp-content/uploads/2020/10/ComBridges-Blog-2-1.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-10-07 23:52:452020-10-07 23:53:09Tips for Deepening Your Social Media Presence with actress/coach, Julia McNeal
When Gannett/USA Today wanted a speaker who could inspire small businesses to think more strategically about their businesses given the state of modern consumers, they chose our guest, Neal Polachek. He in turn developed the Think Like An App methodology.
This Video Mojo LIVE! includes a thought-provoking and action-oriented conversation with Neal, and also my “Tee It Up” commentary and a Luscious Link about a very useful YouTuber. (Time markers are below.) Click the image below to watch now.
ABOUT VIDEO MOJO ComBridges’ mission is to help you have a more engaging social media presence and a more vibrant video presence. Our webshow, Video Mojo, combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media strategies. Producer/host, Jon Leland, focuses on the human side of social media and offers decades of video experience as well as his visionary and up-to-the-minute insights as a media wizard and digital marketing strategist who currently leads his own social media marketing agency, ComBridges, https://www.combridges.com. Video Mojo welcomes your questions and comments during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET here on our YouTube channel and via our Facebook Page: https://www.facebook.com/combridges.f…
IN THIS EPISODE Time markers/Table of contents:
Tee It Up: “Follow the Juice” – 1:18
Collaborative Conversation: Neal Polachek, “Think Like an App” – 3:54
Community Campfire: Q&A – 15:07
Luscious Links: an exemplary YouTuber & resource – 23:50
https://www.combridges.com/wp-content/uploads/2020/10/ComBridges-Blog-3.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-10-01 16:28:002020-11-06 19:13:09Strategic Thinking for Small Business Marketing with Neal “Think Like an App” Polachek
Our mission is to help you have a more engaging social media presence and a more vibrant video presence. Some call this “content marketing.” Others like to think there’s a silver bullet in “brand storytelling.” In this week’s edition of Video Mojo LIVE!, master storytelling coach and the author of “Narrative Coaching,” Dr. David Drake and I explore what it means to go beyond conventional concepts of content marketing, revealing how authentic storytelling is really a conversation, not a one-way communication, like most marketing. Please click the video below to watch now.
Other insights include my “Tee It Up” opening commentary on “There Is No Finish Line” and a “Luscious Links” movie review of the Netflix documentary, “The Social Dilemma.”
Time markers: * Tee It Up – 2:04 * Collaborative Conversation – 4:24 * Community Campfire – 12:49 * Luscious Links – 21:54
I’m guessing that you want to work smarter, not harder. That’s why I ask: What does it take to put a solid foundation under your content marketing?
If you’re someone who hates manipulative selling in marketing as much as I do, then I’ll also ask: Can online marketing really be done with authenticity and humanity?
And, because I know we all want real results, you might want to know: What’s the biggest “low hanging fruit” or missed opportunity in online marketing?
This week’s Video Mojo video blog & podcast episode.
These key questions are answered in this 4-minute video blog post/podcast. It offers three fundamental “guiding light” principles that will ensure that your social media, video and other forms of content marketing make real human connections, the kinds of connections that lead to authentic and sustainable business relationships.
About Video Mojo Video Mojo is an (almost) weekly video blog (vlog) and podcast hosted by award-winning media innovator, Jon Leland (that’s me!). Video Mojo combines timeless marketing principles with a playful exploration of the “bleeding edge” of video & marketing communications tips, tools and techniques.
Resource Link, recommended content mentioned in this episode: The book, “How to Do Nothing: Resisting the Attention Economy” by Jenny Odell http://www.jennyodell.com/writing.html
The Video Launch Pad If you’re interested in getting going with video for social media and podcasting, I’ve crafted an exclusive offer that’s fun as well as a real breakthrough opportunity for the right people. This page offers a short video introduction. Click here to find out more.
I’d love to hear what works for you and what you find useful. If you’ve got questions, feedback or suggestions, please comment below, or let’s connect (and leave us a review on Apple Podcasts or wherever):
3 “Guiding Light” Principles for Better Digital Engagement in 2020
Hi there and Welcome to Video Mojo. My name is Jon Leland and I’m a media innovator with about five decades of experience.
Video Mojo is my weekly video blog and podcast where we combine timeless marketing principles with state of the art, we could say bleeding edge, video and marketing communications tools, tips, and techniques.
Today we’re going to talk about three guiding principles, fundamental important marketing trends that will help you develop better digital engagement in 2020.
1 – Learn Video as a Language
The first guiding light principle is Learn Video as a Language. Video is so much more than most people think of it. You know they think, we’re gonna do one explainer video or one corporate introduction video and it’s a one-and-done philosophy. Video has become really a language, a visual language, that can involve day to day things like emails and explaining a particular how-to to a client all the way through ongoing social media video blogs like these. So use video more and the thing about video is that it’s a practice. It’s not a one-and-done thing. It’s something that you develop and learn to speak and learn to play with and you can only do that through experimentation. So that’s what I’m inviting you to do is to learn video, use video, play with video, experiment with video, and I guarantee you that will give you better engagement online in the year to come.
2 – Double Down on Being Human
The second guiding light principle that I’d like to share with you today is Double Down on Being Human. I’m reading a wonderful book called How to Do Nothing Resisting the Attention Economy by Jenny Odell. It really is a wonderful read. I was inspired right from the get-go in her introduction when she quotes Jaron Lanier saying “double down on being human”. That’s a commitment that I’m making and I’m doing it for a number of reasons. Mostly because it feels better and it feels right. But the other thing is that that’s how we develop a real connection, Its authenticity and being yourself that helps you create, not just a real connection with people but a sustainable connection.
3 – Business is about Relationships: Nurture the Ones You Have
And that leads to the third principle, businesses are about relationships. I want to debunk the big buzz in marketing of “lead capture”. That’s not how you create a relationship, by “capturing”. A relationship really takes multiple touches and more of an ongoing process. Where I think there’s the biggest missed opportunity that I see over and over again is not nurturing the leads that you already have. It’s not about “lead capture”, it’s about leadnurturing! Most of us have relationships already that we are not taking advantage of. Who are the people, for example, who actually open and click on links that you send out in your emails? Those are people that are already engaged. Are you nurturing those leads and developing them?
So I hope that’s helpful. I would love to hear more from you. I love your feedback and I love the comments and I love hearing what works for you and what doesn’t. Of course, it helps us if you would like to comment and subscribe and all those things whether it’s YouTube or on Apple podcast Spotify or what-have-you. I’m really really honored by your kind attention – thanks so much for watching and we’ll see you next week!
https://www.combridges.com/wp-content/uploads/2020/01/624182_VideoThumbnailForVlog19_640x300_011320.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2020-01-16 23:05:002021-12-18 23:54:433 “Guiding Light” Principles for Better Digital Engagement in 2020
