At 62 years of age, Helen Polise is a force of nature.
She models how playing and having fun on TikTok can be a life changer and, for her, a career changer. In this Video Mojo interview, she shares valuable insights and tips about how to grow your video presence on TikTok and beyond. She also talks about how she used TikTok while going blind and then how she survived and thrived despite a serious cancer diagnosis.
https://www.combridges.com/wp-content/uploads/2023/05/tiktok-life-change-Instagram-Post-Square-640-×-300-px.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2023-05-26 22:13:102023-05-26 22:16:32Amazing Story: How Did Having Fun on TikTok Help Her Build a Better Life?
Together they also inspired this conversation between two experienced creator-marketing pros – Eliya Finkelstein of datadrivenrebel.com and Jon Leland, host of the Video Mojo vodcast – about how the world of marketing has been changed forever and what you can do about it.
Subjects covered include:
The erosion of trust in marketing and how to address it.
What does it mean to “follow the Juice” and how can that be productive?
How TikTok “opened the floodgates” for what Eliya has to say.
Why conversion rates and landing pages are often over-rated.
Why ChatGPT prompt books are a waste of money.
Similarities between ChatGPT & TikTok. And much more.
It’s like Google and Siri had a baby, and she’s a genius!
Have you heard the massive buzz about this breakthrough AI tool?
I’ve been using the latest new AI tool, ChatGPT, for a few days now and it’s seriously impressive. People are finding it so mind-blowing that it’s taken over my TikTok feed with unsolicited endorsements. The latest rant was from @garyvee.
A key benefit is that ChatGPT’s dialog-based chatbot approach makes it super-easy to use.
It also doesn’t suck that ChatGPT is free, non-commercial, and no strings attached (at least for now). I highly recommend that you give it a try. Access & more info here: https://openai.com/blog/chatgpt/
Here’s my Top 3 Reasons that I think ChatGBT is a game changer, via TikTok:
It’s not every day that we get a new tool that we can immediately understand how it make our work more easeful and powerful. That’s why I’m excited about chatgpt, chatgptforcreators. It opens a window on the #future of how we will all someday very soon be using #AI and #AITools to be more Creative. #creativity
Pro Tip: The better you get at asking questions, the better the output you’ll get. So take some time to think about what you want to ask and ask it in a clear and concise way.
COMING SOON: THE VIDEO MOJO CREATIVITY SANDBOX
Join Jon on a 3-Week learning adventure to ensure that you don’t die with your Creative Joy still stuck inside. This program is for you if you want to unleash your joyous, creative freedom. You will want to play in this “sandbox” in order to have a breakthrough in your creative self-expression.
Transform your creative life from a “want-to-have” into a valuable, ongoing practice. Register or learn more at: https://www.videocreator.me/
https://www.combridges.com/wp-content/uploads/2022/12/ChatGPT-is-like-Google-and-Siri-had-a-baby...-and-shes-a-genius.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2022-12-19 18:55:182022-12-19 19:50:54Amazing AI Chatbot Kidnaps TikTok As It Takes Over the Written World
Video Mojo doesn’t happen by accident. It combines creative chutzpah, human connection, and perseverance.
That’s what gets me excited about singer-songwriter & TikTok star Jax’s latest breakout hit, “Victoria’s Secret.” The human connection component is magnificently present in the song’s powerful body positivity message, and it has clearly struck a chord with women in particular.
As a response to some real world body shaming, Jax first presented this song to her young friend Chelsea, TikTok-style, in the front seat of her car:
Beyond its “traditional” success—including the song’s massive view counts measured in the 10’s of millions and the fact that it’s climbing the Billboard charts—what makes “Victoria’s Secret” more like a movement than a song is the 21,000 individual TikTok creators who have produced their own videos with this song as the soundtrack. And, currently, this number is growing rapidly every day.
What Can We Learn From This Success Story?
Beyond celebrating the positive impact of this clever and creative song, I’m writing to emphasize the lesson illustrated by the fact Jax’s video mojo journey took a commitment that she has sustained for years. Like most “overnight” success stories, it took a long time.
The idea that a viral hit happens in a random flash, like winning the lottery, is misleading and bogus. If you’re lucky, viral hits are a fringe benefit of committing to a creative process. As I learned from her February 2021 appearance on The Ellen DeGeneres Show, Jax first tried to get on that show when she was 11 years old! (She’s now 26.)
What Does It Take to Be a Success on TikTok?
There’s one section of that Ellen interview that tells us pretty much everything we need to know about TikTok and social media success. I’ve edited that excerpt for you and embedded it here:
You can watch the entire Ellen interview here. Remember this was a year and a half ago when Jax had her first viral hit on TikTok.
Here’s what I think we all can learn from what Jax told Ellen: Jax writes every day. That’s major. Jax posts often. Also important. AND, Jax went a full year with very low view counts!
That’s a kind of perseverance that’s rare. I know from personal experience. It can be daunting. But, if you’re having fun, it’s sustainable; and it’s what it takes.
Dare to Suck & Enjoy the Journey
As the Zen saying goes, “The journey is the reward.” It’s crucial to enjoy the process otherwise, seriously, don’t bother.
That’s why I call it “Video Mojo.” It takes a kind of courage. I also call that creative hutzpah (one of my favorite phrases). This also means, as I heard recently from The Brothers Koren, “dare to suck.” And that triggers another commonly heard concept (that’s easier to say than to do), “keep going.”
And There’s More!
From moving, mother-daughter co-productions like this one to Jax’s own flash mob “music video,” and many more, “Victoria’s Secret” shows why I think TikTok is unique and different. Beyond its world-class algorithm, TikTok sparks remarkable creativity AND communities of human beings who actually care about each other. More are being created every day.
Yes, in order to benefit from consuming and/or creating on TikTok, you will need to weed out some superfluous nonsense. To me, the rewards, including hope, inspiration, and new creative connections, are well worth it.
Shameless Self Promotion: Stuck trying to build a new website? Here’s how to get powerful help.
Too many people struggle for too long trying to get a website done… alone. So, I’ve created a collaborative shortcut. Find out why “1-to-1 Get It Done” means what it says. Don’t stay stuck. Get moving. Contact me now for a free 15-minute consultation to learn more and see if you are a good fit.
Got Strategy?
If you are marketing a business, you might want to know that I offer my marketing strategist expertise in a bite-sized, affordable audit package that will help you make your website, social media, and email outreach more effective. Click here for the details.
https://www.combridges.com/wp-content/uploads/2022/08/Untitled-design-1.png360640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2022-08-05 18:28:102022-08-05 19:11:21How Did Courageous, Body Positivity TikTok Song Go Viral & Become a Hit?
Check out my new TikTok video below (follow me on TikTok here)and then scroll down for a whole bunch of Luscious Links relating to this important marketing trend:
Because TikTok is literally re-defining user-generated content (UGC), it has become the breeding ground for a new wave of audience-specific, Micro-Influencers. For example, here’s a TikTok video that explains this trend.
Micro-Influencers are NOT “Fake Famous.” That’s what “influencers” used to be.
For a sharp indictment of what most people think about when they think about “influencers,” check out the documentary, “Fake Famous” on HBO Max.
Thanks to the Fake Famous documentary, I found NYTimes tech journalist, Taylor Lorenz. Then, via Instagram, she showed me “granfluencers,” a particular flavor of Micro-Influencers. So much for the lame concept “TikTok is just a bunch of teenagers dancing.” NY Post got this.
The source itself TikTok calls this trend, “Community Commerce.” i.e. commerce that’s being done within communities which are micro-spheres of influence: Read their article.
https://www.combridges.com/wp-content/uploads/2021/10/Copy-of-Short-Form-Social-Media-Videos-Learn-How-TikTok-Others-Are-The-Next-Big-Thing-2.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2021-10-21 15:31:502021-10-21 15:40:53Why Are Micro-Influencers a Better Bet Than Fake Famous Influencers?
