Tag Archive for: Social Media Presence

Storytelling as Wayfinding During Uncharted Times: New Video Mojo with Michael Kass

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I admit it. I’m proud of the quality of content that’s coming out weekly via my Video Mojo WebShow™. It’s now much more than a video blog & podcast: It’s a fully-produced live, weekly webcast & formatted 1/2-hour program with awesome guests.

This week’s episode, recorded live last Friday, powerfully illuminates why storytelling is so much more than a “buzzword du jour.” If you understand the power of story, you can create a more engaging and vibrant social media and video presence.

To do that, you have to go beyond storytelling as a formula. Done well, story can open doors to whole other levels of engagement. And, it can help you find your way through the “uncharted times” that we are all living through, while revealing a path to more meaningful media.

If you’re ready to use story as a wayfinding tool (or at least ready to discover what that means), don’t miss this third “Collaborative Conversation” between myself and storytelling expert, Michael Kass.

In addition this “Collaborative Conversation,” every Video Mojo episode includes a quick commentary called “Tee It Up” and “Luscious Links” resource recommendations, as shown below.

Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams every Friday at 10am PT / 1pm ET on our YouTube channel:
​https://www.youtube.com/jonleland and via our Facebook Page: https://www.facebook.com/combridges.fb/live​. Please join us.

IN LAST WEEK’S EPISODE

Time markers/Table of contents:

  • Tee It Up: Wayfinding vs the Perfectionism Trap – 1:58
  • Collaborative Conversation: Michael Kass (Coach) – 3:11
  • Community Campfire: Q&A – 14:11
  • Luscious Links: The Biggest Bluff – 23:31

RESOURCE LINK:​

Michael Kass: https://www.storyandspirit.org/​

LUSCIOUS LINKS​

3 PILLARS OF A VIBRANT VIDEO PRESENCE

Please join us and/or post a review or comment. It REALLY helps Video Mojo to be more visible when you like, review, or comment. All of the links are here:
​https://play.combridges.com/links​

Thanks!

The Tech Tools of a Vibrant Video Presence, Pillar #2 – Collaborative Conversation with Michael Kass

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I’m really pleased to share what I think is our most practical Video Mojo episode ever! Michael Kass and I did a quick 17-minute overview of the Technology Tools necessary for producing your own social video posts, whether via Zoom, Instagram, YouTube, TikTok, or whatever.

This is the second in a series Video Mojo episodes on how to create a Vibrant Video Presence. Each of these 3 special episodes is a collaborative conversation with special guest, master of storytelling, coach, & consultant, Michael Kass. I highly recommend this video clip for anyone who may feel challenged by video technologies (and who isn’t?) You could think of it as a welcoming “video helping hand.” 🙂 Click the video below to watch & learn now.

About Video Mojo ​​

Video Mojo is a video blog and podcast hosted by award-winning media innovator, Jon Leland of https://www.combridges.com. It combines timeless marketing principles with a playful exploration of the “bleeding edge” of digital video & social media.

Resource Links:

I’d love to hear from you.

Your feedback, suggestions, and reviews on Apple Podcasts or wherever are HUGELY valuable:

* Podcast Home: https://anchor.fm/video-mojo​
* YouTube: https://www.youtube.com/JonLeland/​
* Instagram: https://www.instagram.com/joncombridges/​
* Twitter: https://twitter.com/joncombridges​

Thanks!

How Your Humanity Can Build a Vibrant Video Presence: Vlog Series with Michael Kass

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I’m totally psyched to share a new kind of Video Mojo episode!

Although it’s rarely discussed, “video presence” is a very real thing and worth cultivating. This collaborative conversation with the amazing Michael Kass not only models of what video presence means, but it also includes wonderful “special guest appearances” from the inspirational author and speaker, Lynne Twist, and master coach and author, Andrea J. Lee.

Click the video above to watch this Video Mojo episode.

If you aspire to make the most of online video including posting videos to social media networks like Instagram, Facebook, and TikTok, this episode may be especially important to you.

About Video Mojo​
​Video Mojo is a video blog and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration of the “bleeding edge” of digital video & social media.

Resource Links from this episode:

​I’d love to hear from you. Your feedback, suggestions, likes, and reviews on YouTube, Apple Podcasts, or wherever are HUGELY valuable:
* Podcast Home: https://anchor.fm/video-mojo
* Instagram: https://www.instagram.com/joncombridges/
* Twitter: https://twitter.com/joncombridges​
​* YouTube Channel: https://www.youtube.com/jonleland​/​

Thank you!

Digital Marketing Guidance: Better Choices Make a Better Business – This Changes Everything!

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Is there such a thing as a “North Star” guidance system for your digital marketing? You bet there is.

And, it’s not a tip, trick or “recipe for success.” It’s WAY more valuable than that.

For me, connecting with what I call “the real Internet” is “the one in front of all the zeros.” It’s that important because it gives everything else meaning.

Click above to watch this week’s Video Mojo video blog & podcast episode.

Please watch and let me know if you agree. OK?

About Video Mojo

Video Mojo is a weekly video blog and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media.

Resource Links from this episode:

I’d love to hear what works for you and if you find this program useful. If you’ve got questions, feedback or suggestions, please comment below, or let’s connect (and leave us a review on Apple Podcasts or wherever):

VIDEO TRANSCRIPT:

Digital Marketing Guidance: Better Choices Make a Better Business – This Changes Everything!

Hi and welcome to Video Mojo!

My name is Jon Leland and this is a video blog and podcast that combines timeless marketing principles with the bleeding edge of marketing and video communications.

Today I am talking about something that can change everything! It’s the choices that we make in our business and really some of the fundamental choices that are like the north star that guides everything. You know, there are these “whys” and these passions, and when you have the discipline to take the time to listen for those they do make better business choices. It’s not just about money but about quality of life, quality of relationships and doing marketing and communications that are meaningful.

I started listening on Audible to the new James Taylor fragment of autobiography. It’s his first 21 years he calls it “Break Shot”. He opens that audio program with this quote.

“Perhaps art happens when the usual channels
are not available and you have to find a new path forward.
Sometimes in describing that new pathway,
we open a door that is useful to other people too.”

That’s kind of why I’m here. Because I’m opening doors for myself and exploring:

  • What do I want to say in this video blog?
  • How can I contribute?
  • Who are my tribe?
  • Where’s my community?

What I’ve remembered is that the internet is this multi-faceted thing. We all know that there are spammers and trolls out there and there are get rich quick marketing people. I do highly recommend that you avoid these, in particular, get rich quick ideas. “Here’s the formula, here’s the recipe, if you just follow this three-step process you’re guaranteed to make six figures.” I don’t think that’s how it works and I also don’t think that’s a north star.

I’ve really learned over the years that it’s not about the money, I like earning a living there’s nothing wrong with money, but I’ve found that there is a better internet and the better internet is based on real people who are doing authentic things.

I’m reminded of this story when I was on a video shoot in India. We were in an airport in a small city in India and it was kind of this relatively modern concrete impersonal dry cold kind of building, like airports tend to be. We were waiting for a delayed plane and one of the locals invited me to go for chai tea at a local chai walla – a local chai stand. We walked out of the airport around a corner and before we knew it we were with the local people in a local chai shop. It was warm and friendly and colorful like most of India, very much not like the airport. I said to myself, “Oh, this is the real India. Now we’re in the real India”.

I had a similar experience recently. I had a conversation with a marketer, the head of Marketing Showrunners, Jay Acunzo. And this conversation lit up my heart. He’s an authentic guy who I really think is about making a difference. Someone who is saying some very direct things about how we build real community. In this conversation, I went “Oh, this is the real internet! I remember there are people out here like that.”.

So that’s my invitation to you this week. Find your north star. Find real people, make real connections, build authentic relationships. There is a real internet out here and if you do that, it changes everything. You’ll make better choices that will give you a better life, better communities, and a more satisfying business.

So let me know what you think I really appreciate your kind attention and I do look forward to your feedback comments and suggestions.

Thanks again for watching. See you next week!

3 Types of Ad-Free Social Media Engagement: The Building Blocks of a More Attractive Online Presence

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Social media networks are a whole new kind of communication opportunity; but too many people and organizations are either confused, over-whelmed or just “don’t get it.”

In only four minutes, this episode of Video Mojo describes and illustrates three types of social media posts that have no advertising expense required. Each type of post is used by my company, ComBridges, in order to help our clients and ourselves. By using all three types of posts, we more present on social media; and, we “lead with value” to build authentic, sustainable long-term relationships. Please check it out and let me know what you think:

Click above to watch this week’s Video Mojo video blog & podcast episode.

About Video Mojo
​Video Mojo is a weekly video blog and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media.

If you’ve got questions, feedback or suggestions, please let me know (and leave us a review on Apple Podcasts or wherever ;-):
​
* Instagram:  https://www.instagram.com/joncombridges/
* YouTube Channel: https://www.youtube.com/jonleland​/​
* Vlog Home: https://www.combridges.com/blog​/​
* Podcast Home: https://anchor.fm/video-mojo​/​
* On Apple Podcasts: https://podcasts.apple.com/us/podcast/video-mojo-jon-leland-tips-strategies-for-better-world/id1489867374?uo=4​​
* On Spotify Podcasts: https://open.spotify.com/show/1ORM2qja8iMWM9ykwvhaXk​
* Twitter: https://twitter.com/joncombridges​/​
* Facebook: https://www.facebook.com/combridges.fb/​
* LinkedIn: https://linkedin.com/in/jonleland/​

Thanks!

VIDEO TRANSCRIPT:

3 Types of Ad-Free Social Media Engagement: The Building Blocks of a More Attractive Online Presence

Hi and welcome! My name is Jon Leland and this is Video Mojo. 

Video Mojo is both a video blog and a podcast that combines timeless marketing principles with a playful exploration of, what I call, the “bleeding edge” of both digital video and social media. 

Today we’re going to dig into social media a little bit. 

There are 3 types of ad-free social media posts. They’re kind of the online building blocks of a vibrant authentic social media presence. They exist within, what I would call, the social media ecosystem. I’m not going to get into social media content marketing campaigns today, which are really kind of fundamental. With whatever we do in social media we want to lead with value. We always want to contribute and make a difference before we ask for a sale. Relationships are built over time through multiple touches so you want to show up in the marketplace as a valuable contributor. What this post is about is the 3 types of social media posts. Once you have done your content marketing and developed your own original and valuable content there are other things that you can do, the building blocks, that will help you stay present and build relationships. I’ve broken that down into 3 distinct types of social media posts. 

Type 1:

Social media posts type 1 are original visual designs that are linked to your own content. We see those all the time as quote graphics or quote memes. They come out of our own content or creations. We develop original graphics so that they reflect the brand of our client as well as the message of our client and they’re our core value messages. They may reflect values literally or they may reflect the communication mission, if you will, of what that clients work is about and what their niche is about. 

Type 2:

The second type of posts are content curation posts. Next week I think I’m going to get into a tool to help enable content creation. But within the niche, again following the same focus, there are other contributors. There are other people publishing valuable content. So for example, my client The Soul of Money Institute likes gratefulness.org. They are very aligned with their values and so we might repost a blog post from that site. 

Type 3:

The third type of social media posts are retweets or repost, usually on Instagram or Twitter, where you are using other posts or other kinds of content that are being posted and are relevant to what you’re doing. A good example of this in our business is we represent the Marin Airporter, the local airport bus service. People will post pictures of their experience with Marin Airporter and their joy of travel using #MarinAirporter. 

**Bonus**

And then finally, not really a kind of post but, is being involved and monitoring what is going on and responding to comments. I call it conversational engagement. It is a really important piece of the service. If you are going to have a social media presence you certainly want to be responsive and engaged with the people that are liking, retweeting, commenting, and answering questions. 

I’m always looking for your feedback, because I would love to do more of the kind of posts that you want to hear. So please let me know. And again, I am very very grateful for your presence. 

Thank you so much for watching or listening and I’ll see you next week!