Tag Archive for: podcast

Remarkable Creator Business Growth: What Are Ali Abdaal’s Strategies?

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Because of how much I’ve learned from him, Ali Abdaal is one of my favorite YouTubers. The growth of his creator business is also an inspiring success story with teachings all its own.

In my latest Video Mojo interview, I was thrilled to feature Tommy Mallen, Head of Product for the massively successful YouTuber (4.3 million subscribers+), author, and creator entrepreneur, Ali Abdaal.

This episode focuses on the transformation of Ali Abdaal’s Part-Time YouTuber Academy and its new approach following the conclusion of their last live cohort. Tommy offers valuable insights into the relationship between value and monetization and shares how the Ali Abdaal organization navigates decision-making processes and future plans.

Video Mojo is an expression of my commitment to helping B2B content marketers and entrepreneurs leverage an authentic and engaging video presence across all social media platforms, with a keen focus on TikTok and YouTube.

This is a must-watch episode if you’re a creator seeking growth strategies or interested in the intersection of authenticity and marketing.

Don’t forget to check out the Part-Time YouTuber Accelerator.

For more resources and to stay connected with me, Jon Leland, visit: https://play.combridges.com/

Amazing Story: How Did Having Fun on TikTok Help Her Build a Better Life?

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At 62 years of age, Helen Polise is a force of nature.

She models how playing and having fun on TikTok can be a life changer and, for her, a career changer. In this Video Mojo interview, she shares valuable insights and tips about how to grow your video presence on TikTok and beyond. She also talks about how she used TikTok while going blind and then how she survived and thrived despite a serious cancer diagnosis.

Follow Helen on TikTok here: https://www.tiktok.com/@themuthership…

Subscribe to her weekly Creative Forecast email here: https://mailchi.mp/hellosocialize/mut…

Watch or listen to more Video Mojo vodcasts here (or on YouTube or wherever you get your podcasts): https://www.combridges.com/blog

Subscribe to Jon Leland’s email blasts here.

Inquire about Jon Leland’s video marketing consulting and other creative services here.

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8 Powerful Business Marketing Apps I Use

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Truth: I spend a bunch of my time researching and experimenting with the apps that I use to run my business.

This video spells out the ones that I have come to rely on and value the most. I recommend them to you because I hope you’ll find them as helpful as I do.

Chapters for Your Convenience
0:00 – Intro
0:32 – Best Email Marketing App: ConvertKit
1:42 – Best Website Development App: Squarespace
3:09 – Best File Sharing App: Google Drive
3:48 – Best Video Editing App: Descript
4:49 – Best Personal Email App: Superhuman
5:45 – Best AI Apps for Business: ChatGPT & Hyperwrite
7:13 – Best Notetaking App: Notion
8:38 – Best Headline Writing Tool: CoSchedule’s Headline Studio
10:00 – Wrap up and link to my video on AI-powered Video Apps

I have affiliate relationships with two of these. If you are moved to do so, please use these links to support my video creator journey. Thanks!

https://convertkit.com?lmref=sbnJBw
https://www.descript.com?lmref=1dEA5A

Huge Impact: TikTok + ChatGPT + Video Reveals Surprising Truths About Marketing

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Both TikTok and ChatGPT are game changers.

Together they also inspired this conversation between two experienced creator-marketing pros – Eliya Finkelstein of datadrivenrebel.com and Jon Leland, host of the Video Mojo vodcast – about how the world of marketing has been changed forever and what you can do about it.

Subjects covered include:

  • The erosion of trust in marketing and how to address it.
  • What does it mean to “follow the Juice” and how can that be productive?
  • How TikTok “opened the floodgates” for what Eliya has to say.
  • Why conversion rates and landing pages are often over-rated.
  • Why ChatGPT prompt books are a waste of money.
  • Similarities between ChatGPT & TikTok.
    And much more.

Resources mentioned:

– George Kao, Authentic Business Coach (affil link)

– Marketing AI Institute

– Adam Grant, author

– Eliya Finkelstein, Data-Driven Rebel

Can Community Solve Your Marketing Problems? Video Mojo Interview with Mark Schaefer

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I recently had the pleasure of interviewing author, educator, speaker, and authentic thought-leader, Mark Schaefer about his new book, Belonging to the Brand, Why Community is the Last Great Marketing Strategy.

I think Mark’s work is important in today’s fast-paced, ever-changing marketing landscape. As we all know, it’s becoming increasingly difficult for marketers to stay relevant and create authentic engagement.

Here are my favorite two minutes of our conversation:

We discuss why community represents a future-proof strategy for businesses struggling to navigate this challenging time. Schaefer sheds light on the famous Peter Drucker axiom, “Culture eats strategy for breakfast,” and explains how fostering a strong sense of community can lead to better engagement and long-term customer loyalty.

Whether you’re a business marketing executive or just someone looking to improve your marketing game, this conversation is packed with valuable insights and actionable tips you can apply to your own strategies.

You can watch the whole video conversation below or listen on Spotify, Apple Podcasts, or your favorite podcast app.

For additional resources and to learn more about Mark Schaefer and his work, visit https://businessesgrow.com/.

Why Would Wistia Want to Add Webinars to Their Video Marketing Mix?

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In this episode of Video Mojo, I interview Jean Merlain, a Product Marketing Manager at Wistia, about the advantages of using the new Wistia Live platform to host webinars for B2B businesses. We discuss the differences between B2B and smaller creators’ video marketing approaches, the struggle of taking advantage of video’s power, and the pandemic’s impact on B2B marketing.

Jean Merlain shares insights on how B2B organizations can connect video marketing to their marketing automation platforms, track their performance, capture and nurture leads, and ensure their successful video marketing efforts.

Find out why Wistia, a well-established video hosting company, decided to add webinars to their video marketing mix, and what benefits their webinar product, Wistia Live, provides for B2B marketers.

Learn more at https://wistia.com/product/live-video

Free Webinar Replay – Learn How Marketers Can Collaborate with ChatGPT for More Creative Leverage

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Let’s Collaborate with A.I., like ChatGPT, for More Creative Marketing

Are you ready to unleash the full potential of ChatGPT and A.I.-enabled writing tools to enhance your productivity and improve your marketing efforts?

In this webinar, I explain how ChatGPT fits within the A.I. ecosystem. I offer two examples of how ChatGPT’s API is being extended, especially for marketers who use CRM software like HubSpot, and, then use a TikTok video to explain a ChatGPT “super-hack” that takes you beyond prompt engineering. All in less than 1/2 hour.

As you may well know, ChatGPT has launched a tsunami of new ways to create content for marketing and other creative endeavors. It’s a force to be reckoned with that will have a significant impact on our future in myriad ways. There are both enormously powerful and empowering new tools to learn about and concerns about our humanity and intellectual property to be carefully considered.

This pop-up webinar will give you a leg-up in these conversations with the awareness that this gigantic wave of innovation and change is just beginning.

Don’t miss the opportunity to ride this wave of innovation and be sure not to let this wave hurt you, your humanity, or our global society.

Resource Links mentioned: ​

ChatGPT​: https://chat.openai.com/chat ​

HubSpot’s ChatSpot.ai Demo​: https://chatspot.ai/ ​

TikTok Video on How to Go Beyond Prompts​: https://www.tiktok.com/@heyeliya/vide… ​

Denise Wakeman’s Post on Using ChatGPT for Marketing​: https://denisewakeman.com/marketing-t…

Follow Jon on TikTok: https://www.tiktok.com/@joncombridges

Free Webinar Replay – ChatGPT: Learn How the Newest AI Innovation Can Make Your Marketing More Effective

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The Future of Marketing is Here.

Are you ready to use the newest AI to take your marketing to the next level?

In this free webinar, I explain and demonstrate how ChatGPT’s output can make your marketing copywriting more effective and efficient. I also share tips for optimizing ChatGPT’s output, ideas for workflows, and other apps that will help you improve the power of your copywriting. The results will be better email open rates and engagement.

This webinar is perfect for all marketers, both pros and do-it-yourselfers, who want to take advantage of the latest innovations in AI-powered marketing technologies that will future-proof your workflows.

Beyond Humor: This Female Comedian Uses Video Mojo to Inspire the World.

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How can funny videos help make a better world?

The latest Video Mojo vodcast interview is with comedian and successful TikTokker, Toni Nagy. Toni is a filmmaker that has written, edited, directed, and acted in over 50 sketch comedy videos that together have upwards of 1.5 million views. She also has hundreds of thousands of followers on TikTok. Toni has her own blog here.

In this episode, we discuss:

  • The differences between TikTok, Instagram Reels, YouTube Shorts, and others
  • Why Toni does NOT accept sponsorship offers
  • How Toni discovered her authentic self in exclusive NYC dance clubs
  • The future of humanity
  • George Carlin
  • The need to examine our own “feces”
  • And more…

You can also watch this episode on YouTube or listen here right now, or on Spotify, Apple Podcasts, Instagram, or wherever you find your podcasts.

ABOUT VIDEO MOJO​

Video Mojo is a playful exploration of the leading edge of video & social media marketing hosted by award-winning video pioneer and marketing sherpa, Jon Leland of http://www.combridges.com

COMING SOON: THE VIDEO MOJO CREATIVITY SANDBOX

Join Jon on a 3-Week learning adventure to ensure that you don’t die with your Creative Joy still stuck inside. This program is for you if you want to unleash your joyous, creative freedom. You will want to play in this “sandbox” in order to have a breakthrough in your creative self-expression.

Transform your creative life from a “want-to-have” into a valuable, ongoing practice. Register or learn more at: https://www.videocreator.me/

Please connect with Jon and/or subscribe to his free & informative email blasts here: https://play.combridges.com/links

What did you think of this episode? Please comment below and let us know. Thanks!

Why Is Your Podcast Audio Only? Upgrade to Video for Increased Engagement.

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Content marketing promises increased social media engagement; but for many marketers these promises fall short.

The reality is that podcasting—and especially video podcasting—can deliver real engagement when they provide authentically meaningful conversations that can then be amplified across multiple social media channels.

The key ingredients of a successful podcast powered this kind of content marketing strategy is illuminated in this Video Mojo conversation between podcast industry leader, Casted CEO, Lindsay Tjepkema and video visionary and host, Jon Leland.

KEY TAKE-AWAYS FROM THIS CONVERSATION:

  • Don’t Serve Algorithms Over Audiences
  • Start with Conversations, Not Keywords
  • Conversation, Not Content, is King
  • Making your Podcast into a Video Podcast Makes It More Engaging
  • Business-to-Business is Human-to-Human
  • Create Marketing that Matters by Having Conversations Worth Having

ABOUT VIDEO MOJO
Video Mojo a playful exploration of the leading edge of video & social media marketing hosted by award-winning media innovator, Jon Leland.

Follow Jon at @joncombridges on Instagram, Twitter, TikTok, or Clubhouse.

RESOURCE LINKS IN THIS EPISODE:

FOR MORE INFO OR TO STAY CONNECTED
https://play.combridges.com/links