Tag Archive for: Marketing Strategist

Digital Marketing Guidance: Better Choices Make a Better Business – This Changes Everything!

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Is there such a thing as a “North Star” guidance system for your digital marketing? You bet there is.

And, it’s not a tip, trick or “recipe for success.” It’s WAY more valuable than that.

For me, connecting with what I call “the real Internet” is “the one in front of all the zeros.” It’s that important because it gives everything else meaning.

Click above to watch this week’s Video Mojo video blog & podcast episode.

Please watch and let me know if you agree. OK?

About Video Mojo

Video Mojo is a weekly video blog and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media.

Resource Links from this episode:

I’d love to hear what works for you and if you find this program useful. If you’ve got questions, feedback or suggestions, please comment below, or let’s connect (and leave us a review on Apple Podcasts or wherever):

VIDEO TRANSCRIPT:

Digital Marketing Guidance: Better Choices Make a Better Business – This Changes Everything!

Hi and welcome to Video Mojo!

My name is Jon Leland and this is a video blog and podcast that combines timeless marketing principles with the bleeding edge of marketing and video communications.

Today I am talking about something that can change everything! It’s the choices that we make in our business and really some of the fundamental choices that are like the north star that guides everything. You know, there are these “whys” and these passions, and when you have the discipline to take the time to listen for those they do make better business choices. It’s not just about money but about quality of life, quality of relationships and doing marketing and communications that are meaningful.

I started listening on Audible to the new James Taylor fragment of autobiography. It’s his first 21 years he calls it “Break Shot”. He opens that audio program with this quote.

“Perhaps art happens when the usual channels
are not available and you have to find a new path forward.
Sometimes in describing that new pathway,
we open a door that is useful to other people too.”

That’s kind of why I’m here. Because I’m opening doors for myself and exploring:

  • What do I want to say in this video blog?
  • How can I contribute?
  • Who are my tribe?
  • Where’s my community?

What I’ve remembered is that the internet is this multi-faceted thing. We all know that there are spammers and trolls out there and there are get rich quick marketing people. I do highly recommend that you avoid these, in particular, get rich quick ideas. “Here’s the formula, here’s the recipe, if you just follow this three-step process you’re guaranteed to make six figures.” I don’t think that’s how it works and I also don’t think that’s a north star.

I’ve really learned over the years that it’s not about the money, I like earning a living there’s nothing wrong with money, but I’ve found that there is a better internet and the better internet is based on real people who are doing authentic things.

I’m reminded of this story when I was on a video shoot in India. We were in an airport in a small city in India and it was kind of this relatively modern concrete impersonal dry cold kind of building, like airports tend to be. We were waiting for a delayed plane and one of the locals invited me to go for chai tea at a local chai walla – a local chai stand. We walked out of the airport around a corner and before we knew it we were with the local people in a local chai shop. It was warm and friendly and colorful like most of India, very much not like the airport. I said to myself, “Oh, this is the real India. Now we’re in the real India”.

I had a similar experience recently. I had a conversation with a marketer, the head of Marketing Showrunners, Jay Acunzo. And this conversation lit up my heart. He’s an authentic guy who I really think is about making a difference. Someone who is saying some very direct things about how we build real community. In this conversation, I went “Oh, this is the real internet! I remember there are people out here like that.”.

So that’s my invitation to you this week. Find your north star. Find real people, make real connections, build authentic relationships. There is a real internet out here and if you do that, it changes everything. You’ll make better choices that will give you a better life, better communities, and a more satisfying business.

So let me know what you think I really appreciate your kind attention and I do look forward to your feedback comments and suggestions.

Thanks again for watching. See you next week!

3 Types of Ad-Free Social Media Engagement: The Building Blocks of a More Attractive Online Presence

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Social media networks are a whole new kind of communication opportunity; but too many people and organizations are either confused, over-whelmed or just “don’t get it.”

In only four minutes, this episode of Video Mojo describes and illustrates three types of social media posts that have no advertising expense required. Each type of post is used by my company, ComBridges, in order to help our clients and ourselves. By using all three types of posts, we more present on social media; and, we “lead with value” to build authentic, sustainable long-term relationships. Please check it out and let me know what you think:

Click above to watch this week’s Video Mojo video blog & podcast episode.

About Video Mojo
​Video Mojo is a weekly video blog and podcast hosted by award-winning media innovator, Jon Leland. It combines timeless marketing principles with a playful exploration on the “bleeding edge” of digital video & social media.

If you’ve got questions, feedback or suggestions, please let me know (and leave us a review on Apple Podcasts or wherever ;-):
​
* Instagram:  https://www.instagram.com/joncombridges/
* YouTube Channel: https://www.youtube.com/jonleland​/​
* Vlog Home: https://www.combridges.com/blog​/​
* Podcast Home: https://anchor.fm/video-mojo​/​
* On Apple Podcasts: https://podcasts.apple.com/us/podcast/video-mojo-jon-leland-tips-strategies-for-better-world/id1489867374?uo=4​​
* On Spotify Podcasts: https://open.spotify.com/show/1ORM2qja8iMWM9ykwvhaXk​
* Twitter: https://twitter.com/joncombridges​/​
* Facebook: https://www.facebook.com/combridges.fb/​
* LinkedIn: https://linkedin.com/in/jonleland/​

Thanks!

VIDEO TRANSCRIPT:

3 Types of Ad-Free Social Media Engagement: The Building Blocks of a More Attractive Online Presence

Hi and welcome! My name is Jon Leland and this is Video Mojo. 

Video Mojo is both a video blog and a podcast that combines timeless marketing principles with a playful exploration of, what I call, the “bleeding edge” of both digital video and social media. 

Today we’re going to dig into social media a little bit. 

There are 3 types of ad-free social media posts. They’re kind of the online building blocks of a vibrant authentic social media presence. They exist within, what I would call, the social media ecosystem. I’m not going to get into social media content marketing campaigns today, which are really kind of fundamental. With whatever we do in social media we want to lead with value. We always want to contribute and make a difference before we ask for a sale. Relationships are built over time through multiple touches so you want to show up in the marketplace as a valuable contributor. What this post is about is the 3 types of social media posts. Once you have done your content marketing and developed your own original and valuable content there are other things that you can do, the building blocks, that will help you stay present and build relationships. I’ve broken that down into 3 distinct types of social media posts. 

Type 1:

Social media posts type 1 are original visual designs that are linked to your own content. We see those all the time as quote graphics or quote memes. They come out of our own content or creations. We develop original graphics so that they reflect the brand of our client as well as the message of our client and they’re our core value messages. They may reflect values literally or they may reflect the communication mission, if you will, of what that clients work is about and what their niche is about. 

Type 2:

The second type of posts are content curation posts. Next week I think I’m going to get into a tool to help enable content creation. But within the niche, again following the same focus, there are other contributors. There are other people publishing valuable content. So for example, my client The Soul of Money Institute likes gratefulness.org. They are very aligned with their values and so we might repost a blog post from that site. 

Type 3:

The third type of social media posts are retweets or repost, usually on Instagram or Twitter, where you are using other posts or other kinds of content that are being posted and are relevant to what you’re doing. A good example of this in our business is we represent the Marin Airporter, the local airport bus service. People will post pictures of their experience with Marin Airporter and their joy of travel using #MarinAirporter. 

**Bonus**

And then finally, not really a kind of post but, is being involved and monitoring what is going on and responding to comments. I call it conversational engagement. It is a really important piece of the service. If you are going to have a social media presence you certainly want to be responsive and engaged with the people that are liking, retweeting, commenting, and answering questions. 

I’m always looking for your feedback, because I would love to do more of the kind of posts that you want to hear. So please let me know. And again, I am very very grateful for your presence. 

Thank you so much for watching or listening and I’ll see you next week!

How to Achieve Your 2020 Content Marketing Goals + Recommended Resources Help You Get There

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Blessings on your Holidays and wishing you vibrant good health, chuckles of happiness and easeful prosperity in the New Year.

Setting yourself up to achieve your 2020 goals sounds simple… and it is!

But, doing what you want to do does require taking some simple action steps. And, you have to take them! ???? Some essential elements of embracing your goals are illuminated in this week’s Video Mojo:

This Weeks Power Briefing, How to Achieve Your 2020 Content Marketing Goals + Recommended Resources

In the world of content marketing, there are also strategic steps that you can take to get where you want to go. One of those steps, finding my “content tilt,” is at the top of my list of 2020 goals. I’m learning a lot from the book, “Content Inc.” as you will see.

The resources that are offered in this video (links below) can also help point you and your online presence in a more productive direction as well.

I am wishing you all the Happiest and Healthiest New Year Ever!

Here are the RESOURCE LINKS mentioned in this week’s video:
​
​Content Marketing Institute
​https://contentmarketinginstitute.com/​

Joe Pullizzi’s book, “Content Inc.”
​https://www.joepulizzi.com/books/content-inc/

Bullet Journaling
​https://bulletjournal.com/​

VIDEO TRANSCRIPT:

How to Achieve Your 2020 Content Marketing Goals + Recommended Resources Help You Get There

Hi and welcome to another episode of Video Mojo. My name is Jon Leland and I’m your guide on this exploration of both timeless marketing communication principles and up-to-the-minute resources, tools, tips, and that kind of thing. 

Today we are taking on goal setting and how to achieve your goals for 2020 and the year to come.

Recommended Resource: Joe Pullizzi’s book, “Content Inc.”

I want to start with a couple of resources. One is Joe Pullizzi and the Content Marketing Institute and, in particular, his book Content Inc. It’s a classic. It’s been around for a couple of years. I’ve been following Joe and his “partner-in-crime,” Robert Rose, on their podcast called This Old Marketing. And that is also a recommended resource. They are two of the most intelligent, resourceful, strategic people in the whole world of content marketing. Joe’s book, Content Inc. is particularly powerful because of its model and its model has inspired one of my goals for 2020. I’ll get into that in a minute. 

A Fundamental Action Step: Write Down Your Goals on Paper

The first tip, in his book which is about content marketing and a strategy… he has a whole methodology for it. Pulizzi starts out talking about goals. I really appreciated the down-to-earth practicality of it and he says two things that I think are crucial for anyone to achieve their goals next year or whenever.  

The first one is very basic but very few people do it: Write Your Goals Down. It’s really important to write them down. I will also share another resource which is called Bullet Journaling. Not everybody knows about Bullet Journaling. This is my bullet journal and pen right here. It’s something that I’ve used extensively. 

The tactile experience of writing to-do lists, of writing a goal, of writing a plan has really had a profound effect. It’s been really good for me to get away from the screen, and to be present to that. 

And that is one of the, everybody agrees, main thing with goals. I know a lot of people are afraid to set goals. I’ve personally experienced the vulnerability of “God, if I write this down and I set this goal, what happens if I don’t achieve it?” The worst thing that can happen is you had a vision and a goal and you didn’t achieve it. It’s not the end of the world and we could do a whole podcast about failures and how everybody, including the most successful people in the world, has had their share of failures. So it’s really not a horrible outcome but we all have our fears. 

Some people resist goals, they’re afraid to write goals. Don’t be afraid and write them down. 

Fundamental Action Step #2: Look at Your Goals Daily 

The second thing that Joe points out, which I think is even more challenging, is to look at those goals every day. So I’m reinforcing that and also offering the resource. 

Then in my own spirit of vulnerability, in the adventure, I want to share that the second part of Joe’s strategy about content marketing really hooked me in. He talks about how important it is to have a “sweet spot” that overlaps your passion and your skill set. Then, the second phase of the content in Content Marketing Model is called “Content Tilt” and that is where you get your unique voice. 

You’ve picked a niche, you’ve found where the overlap is between your passion and your skill set. But then, what’s unique about you and your voice? And that’s something that I’ve really been exploring for myself and that’s one of my goals for 2020. I’ve made progress on this. 

A friend of mine helped me see just this morning that a lot of what I do is Timeless Marketing Communications Wisdom. For decades I’ve been doing marketing communications, in video before digital media. And the principles that apply in terms of relationship building, authenticity, having a real message, that’s the kind of thing that I’m very committed to. 

I also am – a friend of mine calls me – the “Google of Marketing Technology.” I test out, experiment with, play with, all kinds of marketing tools from software, to digital strategies, to social media, to, as I hope you know by now, online video in particular. 

So next week I’ll get into some online marketing technologies but that’s my second goal—to really do more. This year has been a big breakthrough for me because I’ve started this video blog. Next year I want to really bring these tools to bear with more consistent video communications for all of my friends, relationships and in particular clients and prospective clients. 

Bonus Fundamental Tip #3: Share Your Goals

So what are your goals for 2020? A third technique that I can recommend, call this the “bonus,” but this is where some real juice can come into it, is to share your goals. You can share it with another person. I certainly recommend you choose one of the people who you find really supportive in your life because your goals can get trampled upon by somebody who’s a “Doubting Thomas,” as they say. 

So another way to do that would be to share it with us. You can put it in the comments on the podcast, the comments on the YouTube video, or the comments on any social media where I post these video blog posts and podcasts. I’d love to hear from you; but there’s something in it for you, if you share your goals publicly and with other people. Again, be careful and if you don’t feel that’s appropriate no problem. 

But if you’d like to share your goals for 2020 I would love to hear them and see what I could do to support them. I’m always so grateful for your time and attention and I really look forward to your comments suggestions and feedback.

Thanks again for being here. Happy Holidays! And I’ll see you next week!