At 62 years of age, Helen Polise is a force of nature.
She models how playing and having fun on TikTok can be a life changer and, for her, a career changer. In this Video Mojo interview, she shares valuable insights and tips about how to grow your video presence on TikTok and beyond. She also talks about how she used TikTok while going blind and then how she survived and thrived despite a serious cancer diagnosis.
https://www.combridges.com/wp-content/uploads/2023/05/tiktok-life-change-Instagram-Post-Square-640-×-300-px.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2023-05-26 22:13:102023-05-26 22:16:32Amazing Story: How Did Having Fun on TikTok Help Her Build a Better Life?
Truth: I spend a bunch of my time researching and experimenting with the apps that I use to run my business.
This video spells out the ones that I have come to rely on and value the most. I recommend them to you because I hope you’ll find them as helpful as I do.
Chapters for Your Convenience 0:00 – Intro 0:32 – Best Email Marketing App: ConvertKit 1:42 – Best Website Development App: Squarespace 3:09 – Best File Sharing App: Google Drive 3:48 – Best Video Editing App: Descript 4:49 – Best Personal Email App: Superhuman 5:45 – Best AI Apps for Business: ChatGPT & Hyperwrite 7:13 – Best Notetaking App: Notion 8:38 – Best Headline Writing Tool: CoSchedule’s Headline Studio 10:00 – Wrap up and link to my video on AI-powered Video Apps
I have affiliate relationships with two of these. If you are moved to do so, please use these links to support my video creator journey. Thanks!
https://www.combridges.com/wp-content/uploads/2023/05/Business-App-Overwhelm-640-×-300-px.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2023-05-18 23:00:332023-05-18 23:00:348 Powerful Business Marketing Apps I Use
Together they also inspired this conversation between two experienced creator-marketing pros – Eliya Finkelstein of datadrivenrebel.com and Jon Leland, host of the Video Mojo vodcast – about how the world of marketing has been changed forever and what you can do about it.
Subjects covered include:
The erosion of trust in marketing and how to address it.
What does it mean to “follow the Juice” and how can that be productive?
How TikTok “opened the floodgates” for what Eliya has to say.
Why conversion rates and landing pages are often over-rated.
Why ChatGPT prompt books are a waste of money.
Similarities between ChatGPT & TikTok. And much more.
I recently had the pleasure of interviewing author, educator, speaker, and authentic thought-leader, Mark Schaefer about his new book, Belonging to the Brand, Why Community is the Last Great Marketing Strategy.
I think Mark’s work is important in today’s fast-paced, ever-changing marketing landscape. As we all know, it’s becoming increasingly difficult for marketers to stay relevant and create authentic engagement.
Here are my favorite two minutes of our conversation:
We discuss why community represents a future-proof strategy for businesses struggling to navigate this challenging time. Schaefer sheds light on the famous Peter Drucker axiom, “Culture eats strategy for breakfast,” and explains how fostering a strong sense of community can lead to better engagement and long-term customer loyalty.
Whether you’re a business marketing executive or just someone looking to improve your marketing game, this conversation is packed with valuable insights and actionable tips you can apply to your own strategies.
You can watch the whole video conversation below or listen on Spotify, Apple Podcasts, or your favorite podcast app.
For additional resources and to learn more about Mark Schaefer and his work, visit https://businessesgrow.com/.
https://www.combridges.com/wp-content/uploads/2023/04/Mark-Schaefer-640-×-300-px.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2023-04-13 22:46:542023-04-13 22:46:55Can Community Solve Your Marketing Problems? Video Mojo Interview with Mark Schaefer
In this episode of Video Mojo, I interview Jean Merlain, a Product Marketing Manager at Wistia, about the advantages of using the new Wistia Live platform to host webinars for B2B businesses. We discuss the differences between B2B and smaller creators’ video marketing approaches, the struggle of taking advantage of video’s power, and the pandemic’s impact on B2B marketing.
Jean Merlain shares insights on how B2B organizations can connect video marketing to their marketing automation platforms, track their performance, capture and nurture leads, and ensure their successful video marketing efforts.
Find out why Wistia, a well-established video hosting company, decided to add webinars to their video marketing mix, and what benefits their webinar product, Wistia Live, provides for B2B marketers.
https://www.combridges.com/wp-content/uploads/2023/03/Why-Would-Wistia-Want-to-Add-Webinars-to-Their-Video-Marketing-Mix-640-×-300-px-1.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2023-03-16 23:55:282023-03-16 23:56:51Why Would Wistia Want to Add Webinars to Their Video Marketing Mix?
Let’s Collaborate with A.I., like ChatGPT, for More Creative Marketing
Are you ready to unleash the full potential of ChatGPT and A.I.-enabled writing tools to enhance your productivity and improve your marketing efforts?
In this webinar, I explain how ChatGPT fits within the A.I. ecosystem. I offer two examples of how ChatGPT’s API is being extended, especially for marketers who use CRM software like HubSpot, and, then use a TikTok video to explain a ChatGPT “super-hack” that takes you beyond prompt engineering. All in less than 1/2 hour.
As you may well know, ChatGPT has launched a tsunami of new ways to create content for marketing and other creative endeavors. It’s a force to be reckoned with that will have a significant impact on our future in myriad ways. There are both enormously powerful and empowering new tools to learn about and concerns about our humanity and intellectual property to be carefully considered.
This pop-up webinar will give you a leg-up in these conversations with the awareness that this gigantic wave of innovation and change is just beginning.
Don’t miss the opportunity to ride this wave of innovation and be sure not to let this wave hurt you, your humanity, or our global society.
https://www.combridges.com/wp-content/uploads/2023/03/Learn-How-Marketers-Can-Collaborate-with-A.I.-for-More-Creative-Leverage-Instagram-Story-Instagram-Post-Square.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2023-03-13 22:11:022023-03-13 22:23:01Free Webinar Replay – Learn How Marketers Can Collaborate with ChatGPT for More Creative Leverage
Are you ready to use the newest AI to take your marketing to the next level?
In this free webinar, I explain and demonstrate how ChatGPT’s output can make your marketing copywriting more effective and efficient. I also share tips for optimizing ChatGPT’s output, ideas for workflows, and other apps that will help you improve the power of your copywriting. The results will be better email open rates and engagement.
This webinar is perfect for all marketers, both pros and do-it-yourselfers, who want to take advantage of the latest innovations in AI-powered marketing technologies that will future-proof your workflows.
https://www.combridges.com/wp-content/uploads/2023/01/Untitled-design-18.png300640JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2023-01-27 22:54:102023-01-28 00:38:51Free Webinar Replay – ChatGPT: Learn How the Newest AI Innovation Can Make Your Marketing More Effective
https://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpg00JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2012-06-20 11:21:252021-12-18 23:46:30NEW “Wonderful Web” ENews: “New is New Again”
As many of you know, I’ve been writing and producing videos about “The Video Web” and the digital video revolution for many years. But, it’s another day; and, I’ve taken another step.
The video embedded below, “Why Online Video is a ‘Must Have’ for Internet Marketing” describes what I believe is the next mission critical level of Internet communications as the importance of video has emerged in broad new ways.
And while you’re while you’re visiting this blog post, please don’t miss the second video embedded below from TED’s curator, Chris Anderson about the global implications of this trend (scroll down).
By way of text summary, the five reasons why video is a “must have” that are illuminated in the short four-minute video above are:
The Medium of the Web is Morphing Dramatically and Rapidly
Video is Now the Web’s Leading Media Type
(even though in some ways “The Web is Dead”)
Video Has Become a Viable & Powerful SEO Strategy
Business is Basically About Relationship Building and
What Better Way to Build Relationships Online Than Via Video?
Video is the Web’s Future. (“Be in it to win it.”)
In addition, if I had my way, I would love to make this second video, from TED conference curator Chris Anderson, “How Web Video Powers Global Innovation” required viewing for anyone who wants to make a difference in the world.
That’s how important I think video is becoming as a communication medium. Anderson explains dramatic increases in the power, reach and accessibility of online video from a higher level perspective, even comparing online video to the paradigm shift in communications that happened when Gutenberg invented the printing press!
Yes, Chris and I agree, The Coming of The Video Web is THAT important. 😉
Bottom line, there has never been a more powerful or mobile way to communicate either your ideas or the benefits of your products or services. This is combined, of course, with the convergence of broadband internet connection speeds and the proliferation of digital cameras and mobile phones with video capabilities. The cost of doing video has become radically more affordable and accessible.
Call it “The Age of YouTube” if you like. But, more importantly in my opinion, it is time for everybody to recognize that video is now a ‘must have.’ It is no longer an option.
Mission Critical Data Points
If you’re not convinced, you may also want to consider the following:
One-Third of US Adults Skip Live TV: Report
56 million Americans have begun skipping live TV in favor of time-shifted viewing and online content. Traditional TV advertising is rapidly losing any remaining effectiveness, thus undermining whatever financial stability still exists in everything but the biggest ticket broadcasts. Much more to come!
Netflix CEO: We’re a Streaming Company
66% of Netflix subscribers are using their streaming services vs only 41% a year ago. Even premium entertainment is finding massive acceptance via non-cable, non-broadcast, non-satellite distribution. This ‘toothpaste’ is out of the tube. There’s no putting it back. This trend will only accelerate. Broadcasters beware. Online video producers rev your engines… Stay tuned.
https://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpg00JonLelandhttps://www.combridges.com/wp-content/uploads/2017/06/ComBridges-Logo-300x60-300x60.jpgJonLeland2010-10-25 21:35:332010-10-25 21:35:33Why Video is the Web’s New Mission Critical Next Level: Do Not Miss
