Tag Archive for: content marketing agency

Why Is Your Podcast Audio Only? Upgrade to Video for Increased Engagement.

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Content marketing promises increased social media engagement; but for many marketers these promises fall short.

The reality is that podcasting—and especially video podcasting—can deliver real engagement when they provide authentically meaningful conversations that can then be amplified across multiple social media channels.

The key ingredients of a successful podcast powered this kind of content marketing strategy is illuminated in this Video Mojo conversation between podcast industry leader, Casted CEO, Lindsay Tjepkema and video visionary and host, Jon Leland.

KEY TAKE-AWAYS FROM THIS CONVERSATION:

  • Don’t Serve Algorithms Over Audiences
  • Start with Conversations, Not Keywords
  • Conversation, Not Content, is King
  • Making your Podcast into a Video Podcast Makes It More Engaging
  • Business-to-Business is Human-to-Human
  • Create Marketing that Matters by Having Conversations Worth Having

ABOUT VIDEO MOJO
Video Mojo a playful exploration of the leading edge of video & social media marketing hosted by award-winning media innovator, Jon Leland.

Follow Jon at @joncombridges on Instagram, Twitter, TikTok, or Clubhouse.

RESOURCE LINKS IN THIS EPISODE:

FOR MORE INFO OR TO STAY CONNECTED
https://play.combridges.com/links

How to Level Up Your Podcast (or Show) So It’s Your Tribe’s Favorite with Jay Acunzo

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*No BS.* There’s ONE thing that can make or break a podcast or video show, and I’m still learning after all these years! 🙂

This episode of Video Mojo (video below) is much more than just an interview. It’s practically an entire workshop. I’m “working in public” and tapping into the impressive showrunner expertise of Jay Acunzo. In this conversation, Jay not only provides immensely valuable realtime coaching regarding the essential requirement for a “pithy, powerful premise” and illuminates his “4 Challenges of the Showrunner’s Circle;” but he also explains why participation is better than promotion.

We also discuss how podcasts and shows can be leveraged into short-form video content and when that’s appropriate (or not), and much more. My journey toward making Video Mojo an authentically valuable offering for visionary organizations takes a profound pivot here, and I want you along for the learning. If you have a podcast or show, or if you are considering starting one, I recommend this video as essential viewing. Don’t miss all the actionable insights.

ABOUT VIDEO MOJO

Video Mojo a playful exploration of the leading edge of video & social media marketing hosted by award-winning media innovator, Jon Leland ComBridges.

Follow Jon at @joncombridges on Instagram, Twitter, TikTok, or Clubhouse.

RESOURCE LINKS

More About Jay Acunzo:

FOR MORE INFO OR TO STAY CONNECTED
https://play.combridges.com/links

Thanks!