(Note: Read & scroll down please. Two [2] cool video clips below…)

I gotta love the fact that social media has become so powerful that a TV comedian like Conan O’Brien is having very tangible personal experiences that not only wake him up to the fact that “the world” as he says, “has completely changed.” But, as he illuminates in the video clip below from an interview at Google, his social media realization is in stark contrast to how far the execs at NBC apparently are from understanding how social media works (i.e. the audience has new powers). Duh. 😉

Of course, this is just one example of the fact that dramatic changes that are upon us due to the explosion of social media.  More video “evidence” is detailed in the 2nd video clip below.

Also, please note that when you click “play” on the Conan YouTube clip below, it is set up to play starting at the segment at 15:27 where he describes what happened to him because of Twitter (about 3+ minutes total) in the aftermath of his fall out with NBC when they gave “The Tonight Show” back to Jay Leno (“the other gentleman”). At some point, you may want to watch the whole 48-minute clip. It’s quite funny.

Now… especially if you are still wondering about the importance of social media—but probably, in any case— I highly recommend the following visually dynamic and informative YouTube video, “Social Media Revolution 2 (Refresh)” from the authors of the book, “Socialnomics: How Social Media Transforms the Way We Live and Do Business.” This video is a freshingly-updated version of video that’s been around for a while. It’s packed with eye-opening statistics and relevant perspective, including, for example:

“Social Media is not a fad, but a fundamental shift in how we communicate.”
— Erik Qualman

Yes, the changes are that big.

Do you “get it” or are you still sitting on the edge of the social media “pool” thinking about jumping in?