In this episode of Video Mojo, I talk to Ethan Beute, Chief Evangelist for the video messaging app, BombBomb, and author of the Wall Street Journal bestseller “Human-Centered Communication.” Ethan shares his insights on how authenticity and human connection transform video marketing in the digital age.

Ethan sheds light on the power of video in adding “intent data” that’s missing in traditional digital channels – things like facial expressions, tone, and body language – to bridge communication gaps and build trust.

Discussing the challenges and fears associated with video communication, we also explore the concept of vulnerability as an unexpected catalyst for company growth. Ethan emphasizes that authenticity trumps entertainment, especially when using video.

This conversation also touches on the possible future of AI-generated messages, and we wrap up with a nod to the effectiveness of video in enhancing social reciprocity, and Ethan’s insights into why this leads to stronger conversion rates.

Watch to gain valuable tips on using AI and video communication for improving your content marketing by building more engaged human connections. To me, that’s the meaning of authentic video marketing success.

Time stamps:

2:07 – Clearer communication, human connection, and higher conversion rates.

5:07 -Why transcripts lack warmth and important non-verbal cues.

10:21 – Short social video clips can provide valuable moments for additional learning & full-length video podcast episodes on YouTube are competitive with Spotify and Apple podcasts.

13:29 – AI faking personal connections raises concerns.

16:23 – Using AI for video editing. Researching AI apps for clip extraction. Enhancing with Descript editing app.

18:36 – Practicing video messaging helps overcome fear.

22:18 – Digital marketing requires video for better communication.

📕 Access Ethan’s book for free at https://bombbomb.com/freebook.

🤗 Please like, share, and subscribe wherever you get your podcasts. It really helps!

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➡️ Apps that I use & personally recommend (affiliate links):

📧 ConvertKit for email marketing.

🎥 Descript for video editing.

⏺ Riverside for virtual video interview recording.

Have you ever considered how a tool like ChatGPT might be helpful in a highly personal realm like self-care?

On this episode of Video Mojo, Suzanne Falter and I discuss how AI, specifically ChatGPT, can be a fun and exciting tool for self-care. We explore its various uses, from stress reduction to fitness training, while also acknowledging its limitations and calling for government regulation.

I also share my personal experience with using ChatGPT as a motivational coach for exercise.

Overall, this podcast offers a fascinating look into the world of ChatGPT and how it can be a valuable asset in our daily lives.

This is a joint episode of Video Mojo and Suzanne’s Self-Care for Extremely Busy Women podcast.

Hightlights include:

1:20 – AI’s Collaborative Co-pilot Era.

5:55 – How to use ChatGPT for advice.

10:36 – Can you use AI for therapy?

15:29 – ChatGPT skills you need to practice

18:38 – InsightTimer over ChatGPT for guided meditations

21:05 – AI regulation & being playful with ChatGPT.

24:53 – Video Mojo Anna Przy recommendation.

Try ChatGPT here: https://chat.openai.com