Google Gets Simple, Elegant in New Tech Videos (Google Real Time Search & Google Goggles)
I like clear and simple. I heard Steve Jobs quoted today as saying that simplicity is “the ultimate elegance.” I especially like simplicity when it’s used to describe complex new technologies, and so much the better if that simplicity is being offered on YouTube, via video clips that are less than two minutes in length.
Thus, the two-clip salute below to Google and two major new (complex) technologies that are designed to make our lives simpler.
The first is real time search. A hot new trend that’s featured in the #1 spot on the American Express OPEN Forum post, “5 Trends That Will Shape Small Business in 2010.” Don’t look now, but the web has taken on a whole new dimension:
The second video demonstrates something even more powerful, Google Goggles, which searches by objects using your cell phone’s camera rather than text or voice to initiate the search. I like the tweet description that I just read by @faris: “Seriously – no messin’ – Google Goggles is an entirely new paradigm of human computer interaction – ‘hey Internet – what’s that?’ ”
Let’s let Google explain it visually in two minutes:
Yes, I hear that Google Goggles WILL be coming out for the iPhone.
And, come to think of it, Google always did get simple. Just think of their home page.
What do you think? Are these exciting new technologies? Are these videos any good? I’d love to hear your opinion, view and/or feedback.