Finally, An Overview of Video Sharing Sites and Revenue Opportunities

I’ve been wanting someone to write this article. (Thanks to Beet.TV for the tip.)

A site called LightReading (which calls itself “the leading integrated business media company serving the telecommunications industry and other related next-generation communications markets”) has published Online Video: Show Us the Money which includes information on no fewer than 75 video sharing sites with mini-reviews of the Top 10 revenue sharing sites. It’s complete with comparison charts, and I recommend clicking on the “Print” link to get the whole report with charts embedded. You could really call this a white paper in the purest sense.

Great work. Thanks, Light.

Online Video Monetization Blooming

If you still don’t believe that there’s money to be made, not to mention good marketing buzz to be generated, with online video clips, then you better check out The New York Times coverage of the competition between video sites to make revenue sharing deals with producers and talent who can develop a following using online video. They call it, New Hot Properties: YouTube Celebrities.

Web 2.0 Illuminated by Neat Video

Great video illuminating Web 2.0. Thanks, Kanas State U. 😉

OR a higher-quality WMV version of this video is available here.

Enjoy.

Online Video Explosion Signposts

One nice thing about the online video explosion, revolution, or whatever you want to call it, is that it does have signposts. (FYI, I’m still waiting for some professional publisher to ask me to write more about all this… hello?!).

But meanwhile here are a couple of recent articles and/or posts that I found to be of interest and encouraging re: the re-emergence of my own “video-video” enterprises (videos about video and online communications) which are percolating in the background:

> VideoEgg Hits 3 Million Uploads — TechCrunch insights on the growth of this online video leader vis a vis GooTube (Google-YouTube) who may have the best ad platform of the moment. I said “may.”

> All The World’s a Stage (That Includes the Internet) — NYTimes writer Scott Kirsner offers a nice overview with examples of how user-generated content can and is making money, at least for a few leading edge folks.

Apple’s Steve Jobs Reopens Free Digital Rights Conversation

Ever since the early days of the Internet and the original Napster MP3 download craze, the issue of digital rights management (DRM) and the security of the intellectual property rights of artists vs the new environment of sharing and collaboration offered by the Internet has been a controversial subject.

For example, I wrote a kind of inflamatory piece in Videography in the year 2000 called “Napster Gets It, Universal Doesn’t” where I called the Universal CEO “Bozo Bronfman” and referenced a classic Flash movie “Napster Bad” which made fun of the band Metallica for being money grubbers.

Bottom line, the bad guys were the record companies, and now (fast forward to 2007), they are among Steve Jobs and Apple’s best friends.

So the latest is that Mr. Jobs, always on the move, and in the face of the huge financial benefits that Apple gains by owning the platform that delivers by far the most “legal” (read digital rights protected) downloads… and in the face of mostly European gripes about Apple’s DRM and its proprietary system (which is not unlike Microsoft’s, Sony’s etc.), Mr. Jobs has now written a lucid web post encouraging record companies to open up their digital rights.

In other words, he’s once again pointing the finger (accurately) at the record companies as the reason that there is a digital rights lock down in the first place; and he’s recommending that the best way forward is for these same record companies to get out of the way, for the benefit of everyone, especially consumers but including the record companies and the tech companies as well.

DailyTech explains in more detail why “Apple’s leader believes that a DRM-free world would be the best one for consumers.”

If you’re interested in this subject (and, frankly, I think that everyone should be), I highly recommend Stanford Law professor and digital rights activist Lawrence Lessig‘s exceptionally well-written, researched and insightful book, Free Culture.

(Addendum: Bronfman responded to Jobs and it still looks like he’s a bozo.)

Whoa! Netflix to Offer Free TV Shows to Members

The battle for the distribution of broadcast programming via the Web is heating up. Apple’s iTunes Store has made big waves by selling TV shows at $1.99 each. Now NetFlix is rolling out what is essentially a perk for membership. Free downloadable TV shows.

Here’s the TechCrunch overview of this announcement and the official NetFlix press release and the NYTimes perspective.

Moyers Fired Up Over Democracy Via the Web

Cisco’s Suit of Apple Over iPhone Name May Be Playing into Steve’s Hand

Many folks are mystified by Cisco’s suit of Apple over the name of Apple’s truly sensational, hot new iPhone. And, by the way, I agree with many that this is a true “leapfrog” product that is literally years ahead of the competition and will have a huge impact on the market like the iPod.

I think I know what’s going on with this lawsuit. It’s just a hunch, but it rings true at least to me. Bottom line, I think Steve is one step ahead of Cisco.

First, think of all the free publicity Apple and Mr. Steve Jobs are getting as a result of the Cisco lawsuit. Second, remember that Apple’s new AppleTV product was originally named “iTV.” Get it yet? Third, remember that Jobs likes consistency in product names. For example, now and only recently, all the Mac portables are MacBooks.

So my educated guess is that Jobs knew he’d get sued. He anticipated the publicity boost. And, they will change the name of their awesome new product to the ApplePhone! It’s got nice alliteration and they’ll use the same Apple logo-included name treatment that they are using on the AppleTV product.

You heard it here first! Anybody else think this is true?

New Easy Way to Monetize Your Internet Video Clips

(Sometimes I still feel like I’m covering the “Video Web” the way I did in my “old days” at Videography, yet I know not how many of you readers even know or care.)

I not only think that AdBrite’s new InVideo service is useful and practical, but I really like the fact that they’re walking their talk with a quick, clean and illustrative video that does a good job (see below) of explaining the advantages of and how this new way to place ads in your internet video clips works (still in invitation-only beta).

Maybe some day I’ll get around to producing some online video content? Especially now that I know that I can produce video clips with easily self-embedded video ads that are not offensive and which will travel with an embedded video player to anyone else’s website. Nice!

How Google Earth Killed Santa !

This arrived via the blogosphere… a geek humor goodie, all in good cheer.

Click here to read the sad but true story of how our world has changed such that our little ones are being given a new, albeit perhaps less magical view of so-called “reality” 😉

Merry merry and happy happy!
JL