How to Have Creative Fun by Learning to Surf the AI Marketing Tsunami with Frank Prendergast

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In the face of all of AI’s dangers, my Video Mojo guest Frank Prendergast and I discuss the opportunities to use AI for creative fun and as a marketing enhancer. But we don’t put our heads in the sand either.

We confront AI’s limitations, including the fact that AI cannot replace the human component of creativity, nor can it build authentic trust with an audience.

Most importantly, we agree that getting to know AI—yes, through playful experimentation—is a crucial skill to develop in today’s rapidly changing world.

🗝️ KEY POINTS DISCUSSED:

00:00 Having fun is crucial in content marketing.

04:54 Be cautious of AI’s potential dangers and stay aware that it cannot replace the human component of the creative process.

08:19 Surf the AI marketing tsunami, support regulation initiatives, and have fun while preparing for a future where human involvement may not be necessary in certain domains.

10:35 Learn how Frank used AI tools to create a retro 80s music video, including turning still images into animated avatars synced with the song’s lyrics.

14:41 AI has the potential to democratize creativity and empower people in the developing world.

17:59 The impact of AI on creative ownership is uncertain.

21:35 Content creators must infuse their own humanity into their work.

24:52 AI in marketing is becoming increasingly important, allowing for more time to focus on enjoyable aspects and creating a better experience for the audience.

🔗 LINKS MENTIONED:

Frank Predergast

Frank’s MidJourney/BeatBot/D-ID music video –    • Dreamy Pop Swirl  

Two A.I. books mentioned:

Superintelligence by Nick Bostrom

Scary Smart by Mo Gawdat

MidJourney, image generation AI

BeatBot, instant song generation AI

D-ID, photo-to-video AI

Elyse Myers on TikTok

🧰 TOOLS I USE & RECOMMEND (affiliate links):

⏺ Riverside for virtual video interview recording

🎥 Descript for video editing

📧 ConvertKit for email marketing

🤗 Please like, share, and subscribe wherever you get your podcasts. It really helps!

✅ Subscribe to Jon Leland email blasts, connect via social media, &/or get other free stuff at https://play.combridges.com

Amazing AI-Powered Video Apps. 🎥 How Were MidJourney & RunwayML Used to Go Viral?

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In this Video Mojo exclusive, we delve into the fascinating world of how AI can be used for creative experimentation.

I talk with Nicolas Neubert, who I met on X / Twitter as part of #aicommunity. In this conversation, he illuminates his breakthrough project, “Genesis,” a concept movie trailer, and how he used the power of two AI apps, MidJourney and RunwayML to bring his cinematic vision to life. He also shares his music source and the free video editing software he chose to use despite his expertise with more advanced software.

To his own amazement, this project has gone viral and was featured on CNN and in Forbes.

Nicolas, a product designer at Volkswagen by day, has always been drawn to the realms of art and creativity. In this inspiring endeavor, he takes us on a creative adventure through how he created the “Genesis” concept movie trailer leveraging these two leading-edge AI tools, MidJourney and RunwayML.

Discover how Nicholas seamlessly blends his expertise in design with his passion for visual storytelling. Uncover the secrets behind his creative process as he shares insights into how AI can be harnessed for artistic expression.

#CreativeExperiment #ArtMeetsTechnology

LINKS:

@iamneubert on X

YouTube: Genesis – Official Trailer (Midjourne…  

Nicolas’s tweet on The Making of “Genesis” faux movie trailer using MidJourney and RunwayML

Forbes article about this project

CNN story on RunwayML

MidJourney

RunwayML

PixaBay Music

CapCut Video Editor (or mobile app)

TIMESTAMPS:

The key idea of the video is that AI-powered video apps like MidJourney and RunwayML provide a creative and efficient way for individuals and companies to generate viral videos, while also emphasizing the importance of human judgment and experimentation in the creative process.

00:00 🎥 A product designer at Volkswagen used MidJourney and RunwayML to create an AI-generated movie trailer, showcasing the power of AI video generative technology.

07:45 🎥 The speaker used AI to create a viral video by mapping images and beats to a track, embracing the randomness of AI in the creative process.

12:22 🎥 AI-powered video apps bring both creativity and challenges, allowing creative individuals to generate art and stories while emphasizing the importance of human judgment and incorporating happy accidents into the creative process.

17:27 📹 The positive and supportive mid-journey community on Twitter inspired people to try out video apps like MidJourney and RunwayML, leading to increased video sharing and benefiting everyone involved.

21:43 🎥 Cap Cut, a free video editing software, was used to create a trailer using MidJourney, RunwayML, and a music program, simplifying the film production process.

25:38 🎥 The speaker used AI-powered video apps to create a viral video by generating images, crafting a story, and adding key shots, while emphasizing the importance of experimentation and original content.

33:33 🎥 The speaker discusses the idea of creating a viral video using AI-powered video apps, emphasizing the importance of sticking to the original idea, embracing randomness, and including both portrait and action shots.

37:50 🎥 AI-powered video apps like MidJourney and RunwayML save time and money by allowing companies to quickly create proof of concept videos, test audience engagement, and explore creative ideas in animation and filmmaking, providing an opportunity for everyone to embrace their creativity and gain an edge in their industry.

🤗 Please like, share, and subscribe wherever you get your podcasts. It really helps!

✅ Subscribe to Jon Leland email blasts, connect via social media, &/or get other free stuff at https://play.combridges.com

➡️ Apps that I personally use & recommend (affiliate links):

📧 ConvertKit for email marketing

🎥 Descript for video editing

⏺ Riverside for virtual video interview recording

How Can ChatGPT & AI Help You Make Your Business Better? – Guest: Marketing Strategist, David Boyle

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Powerful business advice on how to use ChatGPT & AI to grow your business and improve your marketing from marketing strategist and author, David Boyle, in conversation with media pioneer and Video Mojo host, Jon Leland.

David is Director at Audience Strategies, an agency that helps brands use a deep understanding of their audiences to drive growth, and he is also co-author of the PROMPT books, which are practical guides to business growth using ChatGPT.

In this interview:

🌐 AI can help make business communications clearer, sharper, and easier to produce, providing a valuable advantage in the competitive landscape.

💥 AI has the power to revolutionize businesses and make tasks quicker, easier, and more enjoyable.

💪 The use of ChatGPT in professional writing tasks resulted in better work produced more quickly, with more self-confidence and more time for strategic editing and refining.

💡 “AI gets you 70 or 80 percent of the way, but you should never take AI’s output as the gospel, always edit, refine, fact check, and enhance AI’s output.” – David Boyle

💡 The best use of data is to deeply understand the audience and their needs, allowing for better decision-making and creative work.

🌟 The power of ChatGPT lies in its ability to help businesses meet the underlying needs of their target audience, guiding them in developing products, experiences, and marketing communications that resonate with their customers.

🚀 AI can recommend next steps for businesses to take based on the issues discussed, potentially improving decision-making processes.

🎵 “Don’t worry about falling behind because once you use AI, you’ll be amplified more than everybody else and still be at the front of the pack.”

💡 The capabilities of AI are exciting and empowering for humankind, providing access to incredible intelligence and the ability to think as clearly as a chief executive, making a significant difference in people’s lives.

💪 AI is a superpower that can be used for good, but it’s crucial to address the issue of bad actors and ensure that it is harnessed responsibly.

Links mentioned:

MIT study on AI use: https://news.mit.edu/2023/study-finds…

Website app that combines ChatGPT & Claude: https://magai.com

Mo Gawdat on Prof G pod: https://profgmedia.com/the-pod/ (July 13th, 2023 episode)

David’s links: https://prompt.mba https://audiencestrategies.com https://twitter.com/beglen

Time stamps for key content:

2:50 The Dangers of AI

4:25 Importance of editing & fact-checking AI output

6:15 What’s different about marketing strategy now?

8:08 How to use AI as a thought partner re audience research, sample prompt

12:46 Number 1 prompt to get started with using ChatGPT as a business coach

14:40 The pros and cons of ChatGPT, Claude, & other models and AI apps, including Magai.co

17:20 Dangers of AI: bad actors, misinformation, and an important warning

21:20 How AI amplifies creative abilities

22:30 Ethical dilemma of copyright issues

25:08 Job market, job losses, and the advantages offered

🤗 Please like, share, and subscribe wherever you get your podcasts. It really helps!

✅ Subscribe to Jon Leland email blasts, connect via social media, &/or get other free stuff at https://play.combridges.com

➡️ Apps that I personally use & recommend (affiliate links):

📧 ConvertKit for email marketing

🎥 Descript for video editing

⏺ Riverside for virtual video interview recording

Meaningful Social Media Marketing: Why Being Valuable Must Come Before Making Money

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In this video, my Video Mojo guest is Kevon Cheung, a successful entrepreneur, community builder, and author of “Find Joy in Chaos: How to Build Your Twitter Presence so Connections and Opportunities Come Find You.”

Our conversation revolves around the importance of building in public, transparency, and community.

Kevon shares his journey as a creator and his previous experience running a SaaS company, which despite being funded, did not achieve the growth he desired. This led him to walk away from the company around the same time, he was about to become a father. He realized he wanted to make a dramatic pivot and recognized the importance of building a personal brand and a reputation that could compound over time.

This led Kevon to investigate and develop his thoughtful approach to building a personal brand and writing online. He offers valuable lessons learned from these entrepreneurial experiences.

At the core of his endeavors over the last two and a half years is the concept of “building in public” where he emphasizes that the number of followers or the size of an email list does not fully define success. Instead, he believes that the value one provides and the authenticity one maintains are more critical.

Throughout the video, we both highlight the importance of patience, authenticity, and providing value in social media marketing. We discuss how these elements can lead to building a thriving and authentic community.

This entire conversation underscores the importance of being value-driven in today’s digital landscape.

Kevon’s links: ⁠

Website

⁠Find Joy in Chaos⁠ (book)

Twitter

Here are some key points made in the video with their timestamps:

00:00 – Introduction and Kevon’s background, his journey as a creator, and his approach to building his personal brand.

05:00 – Discussion on the concept of “building in public” and the importance of providing value and maintaining authenticity.

10:00 – Kevon shares his financial journey as a creator, his monthly revenue, and the importance of patience.

15:00 – The role of Twitter, Kevon and I share our thoughts on other platforms like Threads, and the importance of scheduling tweets to deliver better value.

20:00 – The value of community building on Twitter and the distinction between customers and partners.

25:00 – Kevon talks about email courses, how they help in community building, and his approach to offering value without directly selling anything.

🤗 Please like, share, and subscribe wherever you get your podcasts. It really helps!

✅ Subscribe to my email blasts & get other free stuff at ComBridges

➡️ Apps that I personally use & recommend (affiliate links):

📧 ConvertKit for email marketing

🎥 Descript for video editing

⏺ Riverside for virtual video interview recording

The Secret to Authentic Video Marketing Success: Why Being Human Wins.

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In this episode of Video Mojo, I talk to Ethan Beute, Chief Evangelist for the video messaging app, BombBomb, and author of the Wall Street Journal bestseller “Human-Centered Communication.” Ethan shares his insights on how authenticity and human connection transform video marketing in the digital age.

Ethan sheds light on the power of video in adding “intent data” that’s missing in traditional digital channels – things like facial expressions, tone, and body language – to bridge communication gaps and build trust.

Discussing the challenges and fears associated with video communication, we also explore the concept of vulnerability as an unexpected catalyst for company growth. Ethan emphasizes that authenticity trumps entertainment, especially when using video.

This conversation also touches on the possible future of AI-generated messages, and we wrap up with a nod to the effectiveness of video in enhancing social reciprocity, and Ethan’s insights into why this leads to stronger conversion rates.

Watch to gain valuable tips on using AI and video communication for improving your content marketing by building more engaged human connections. To me, that’s the meaning of authentic video marketing success.

Time stamps:

2:07 – Clearer communication, human connection, and higher conversion rates.

5:07 -Why transcripts lack warmth and important non-verbal cues.

10:21 – Short social video clips can provide valuable moments for additional learning & full-length video podcast episodes on YouTube are competitive with Spotify and Apple podcasts.

13:29 – AI faking personal connections raises concerns.

16:23 – Using AI for video editing. Researching AI apps for clip extraction. Enhancing with Descript editing app.

18:36 – Practicing video messaging helps overcome fear.

22:18 – Digital marketing requires video for better communication.

📕 Access Ethan’s book for free at https://bombbomb.com/freebook.

🤗 Please like, share, and subscribe wherever you get your podcasts. It really helps!

✅ Subscribe to my email blasts & get other free stuff.

➡️ Apps that I use & personally recommend (affiliate links):

📧 ConvertKit for email marketing.

🎥 Descript for video editing.

⏺ Riverside for virtual video interview recording.

How Can You Expand Your Creativity with Help from ChatGPT & AI?

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To get more info about George Kao’s new program (starts July 2nd, 2023), “Revolutionize Your Creativity: Using A.I. Tools To Grow Your Authentic Business” click here. (affiliate link)

On this episode of Video Mojo, host Jon Leland discusses the creative use of AI technologies like ChatGPT with guest, authentic business coach, George Kao.

They discuss why using AI as a brainstorming or creativity partner is not plagiarism.

They mention Mid Journey 5.2, a new AI-generated art release, and the legal disputes and challenges surrounding it. They also describe how AI can make it easier for people to express their humanity through creative endeavors like art and how it will become ubiquitous.

George and Jon also share their own personal experiences using AI to enhance their creativity and emphasize the importance of embracing AI and learning how to use it effectively as the “career opportunity of our lifetime.”

Apps mentioned:

ChatGPT: https://chat.openai.com

https://heypi.com

https://rosebud.app

George’s AI Course: https://www.georgekao.com/ai?ref=45975
(affiliate link)

Key points with timestamps:

1:44 – Creativity is amplified by AI. Call it “Amplified Intelligence.”

4:33 – Dialog with AI-generated voices using https://heypi.com

7:07 – AI enhances creativity as a brainstorming tool.

11:04 – ChatGPT for first drafts and business plans.

14:49 – How can AI can amplify creativity, understanding, and efficiency?

20:07 – AI is version 2.0 version of the Internet.

22:17 – AI art is becoming super realistic.

25:44 – Both humans and AI create art based on a “predictive model.”

How Can You Effectively Use ChatGPT to Empower Self-Care?

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Have you ever considered how a tool like ChatGPT might be helpful in a highly personal realm like self-care?

On this episode of Video Mojo, Suzanne Falter and I discuss how AI, specifically ChatGPT, can be a fun and exciting tool for self-care. We explore its various uses, from stress reduction to fitness training, while also acknowledging its limitations and calling for government regulation.

I also share my personal experience with using ChatGPT as a motivational coach for exercise.

Overall, this podcast offers a fascinating look into the world of ChatGPT and how it can be a valuable asset in our daily lives.

This is a joint episode of Video Mojo and Suzanne’s Self-Care for Extremely Busy Women podcast.

Hightlights include:

1:20 – AI’s Collaborative Co-pilot Era.

5:55 – How to use ChatGPT for advice.

10:36 – Can you use AI for therapy?

15:29 – ChatGPT skills you need to practice

18:38 – InsightTimer over ChatGPT for guided meditations

21:05 – AI regulation & being playful with ChatGPT.

24:53 – Video Mojo Anna Przy recommendation.

Try ChatGPT here: https://chat.openai.com

Remarkable Creator Business Growth: What Are Ali Abdaal’s Strategies?

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Because of how much I’ve learned from him, Ali Abdaal is one of my favorite YouTubers. The growth of his creator business is also an inspiring success story with teachings all its own.

In my latest Video Mojo interview, I was thrilled to feature Tommy Mallen, Head of Product for the massively successful YouTuber (4.3 million subscribers+), author, and creator entrepreneur, Ali Abdaal.

This episode focuses on the transformation of Ali Abdaal’s Part-Time YouTuber Academy and its new approach following the conclusion of their last live cohort. Tommy offers valuable insights into the relationship between value and monetization and shares how the Ali Abdaal organization navigates decision-making processes and future plans.

Video Mojo is an expression of my commitment to helping B2B content marketers and entrepreneurs leverage an authentic and engaging video presence across all social media platforms, with a keen focus on TikTok and YouTube.

This is a must-watch episode if you’re a creator seeking growth strategies or interested in the intersection of authenticity and marketing.

Don’t forget to check out the Part-Time YouTuber Accelerator.

For more resources and to stay connected with me, Jon Leland, visit: https://play.combridges.com/

Amazing Story: How Did Having Fun on TikTok Help Her Build a Better Life?

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At 62 years of age, Helen Polise is a force of nature.

She models how playing and having fun on TikTok can be a life changer and, for her, a career changer. In this Video Mojo interview, she shares valuable insights and tips about how to grow your video presence on TikTok and beyond. She also talks about how she used TikTok while going blind and then how she survived and thrived despite a serious cancer diagnosis.

Follow Helen on TikTok here: https://www.tiktok.com/@themuthership…

Subscribe to her weekly Creative Forecast email here: https://mailchi.mp/hellosocialize/mut…

Watch or listen to more Video Mojo vodcasts here (or on YouTube or wherever you get your podcasts): https://www.combridges.com/blog

Subscribe to Jon Leland’s email blasts here.

Inquire about Jon Leland’s video marketing consulting and other creative services here.

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8 Powerful Business Marketing Apps I Use

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Truth: I spend a bunch of my time researching and experimenting with the apps that I use to run my business.

This video spells out the ones that I have come to rely on and value the most. I recommend them to you because I hope you’ll find them as helpful as I do.

Chapters for Your Convenience
0:00 – Intro
0:32 – Best Email Marketing App: ConvertKit
1:42 – Best Website Development App: Squarespace
3:09 – Best File Sharing App: Google Drive
3:48 – Best Video Editing App: Descript
4:49 – Best Personal Email App: Superhuman
5:45 – Best AI Apps for Business: ChatGPT & Hyperwrite
7:13 – Best Notetaking App: Notion
8:38 – Best Headline Writing Tool: CoSchedule’s Headline Studio
10:00 – Wrap up and link to my video on AI-powered Video Apps

I have affiliate relationships with two of these. If you are moved to do so, please use these links to support my video creator journey. Thanks!

https://convertkit.com?lmref=sbnJBw
https://www.descript.com?lmref=1dEA5A