Ready to Supercharge Your Marketing Using AI? Best Apps to Get Started.
Marketing AI Instituteβs Chief Content Officer, Mike Kaput and Video Mojo host Jon Leland explain why marketers who do not embrace and adapt to AI are rapidly being left behind.
They also recommend the best apps to get started with copywriting, image generation, and concept video production.
Key insights include strategies and approaches for marketing executives and agencies on how to use AI marketing tools most effectively. Kaput and Leland explain how to use AI as a creative collaborator in order to generate content and revolutionize creativity.
The most important takeaway is that AI tools should only be used as an additive component to your established marketing strategies, not a replacement. These tools can dramatically enhance and empower your strategic positioning, but more content for the sake of more content wonβt help anyone and can turn off your prospects.
TIMESTAMPS
00:00 Adapt to AI in order to stay competitive, as using AI marketing tools is essential for success
03:48 How to get started with AI for marketing
07:08 Recommended AI marketing tools
13:34 YouTubeβs collaboration with Universal Music Group
17:56 Image generation apps: Midjourney and Adobe Firefly
22:54 Video tools like RunwayML can help generate concept trailers and videos to showcase ideas
26:44 Job challenges for voice-over announcers
31:36 Be cautious of vendors making wild claims about AI, focus on producing quality content and building relationships
LINKS MENTIONED
ChatGPT Plus: ($20/month)
Generative AI Images:
Firefly (rights-controlled images) Jonβs βA.I. Peepsβ
Twitter/X List
AIβs you can talk to:
YouTube-Universal announcement on YouTube blog
Past Video Mojo Episodes Referenced:
David Boyle: How Can ChatGPT & AI Help You Make Your Business Better? β Guest: Marketing Strategist, David Boyle
Nicolas Neubert: Amazing AI-Powered Video Apps. 
How Were MidJourney & RunwayML Used to Go Viral?
The Genesis Concept Movie Trailer: Genesis β Official Trailer (Midjourney + Runway)
ElevenLabs.io (ai-generated voices)
Jonβs video on the categories of AI video: Top 8 Kinds of Amazing AI-Video Apps. What Are They? Whatβs Useful?
ChatGPT Plug-ins including Code Interpreter (data analysis): openai.com/blog/chatgpt-plugins
TOOLS THAT JON USES & RECOMMENDS (affiliate links)
Riverside for remote recording
Descript for transcript-based video editing
ConvertKit for email marketing
Tools Change 
