Entries by JonLeland

Video Invitation to the “Your Website is Broken!” Power Briefing

Your Invitation to a Free Video Power Briefing on Meaningful Digital Marketing The video invitation below is kind of a big deal for me because I’m swinging out in a new way. It’s not that I’ve produced another video in order to try to be helpful. Rather, it’s because my new “Power Briefing” videos are designed […]

Video Post: How to Do Lead Generation that is Fun and Meaningful, Not Spammy or Sleazy

Spammy, sleazy online marketers have given “lead generation” a bad name. But it doesn’t have to be that way! So, I’ve created a new video blog post to explain how—when you put “leading with value” and being of service first—marketing online can become more fun and meaningful. Click the video below to watch now. Edited […]

Insta-LOVE: How We Leverage Instagram to Make Clients Shine

This post illuminates how a creative digital marketing strategy can find meaningful opportunities to shine a positive light on a client’s value. A recent, fun example of how this kind of content marketing works is the way we brightened the Instagram feed of our client, Marin Airporter. In this case, we used passenger produced photos […]

Email Marketing Beyond Newsletters – Conversations & Conversions

Sad, but true: Email marketing is more complicated than most people think it is. In a recent Fast Company “From the Editor” column, Robert Safian said: “In so many ways, we are guinea pigs in an ecosystem that is undulating more rapidly than anyone can keep track of.” True that, especially with regard to small business digital marketing. […]