Change is always challenging, and as you’ve probably noticed, the environment for digital marketing has changed dramatically. I think Seth Godin describes this well with his term: The Connection Economy. But what does it take to be successful in The Connection Economy? In this short video blog post, I cover 3 key ingredients or “Requirements […]
Making a personal, human connection via video is more than a trend. It’s a MEGA-trend. Video is also the one essential marketing strategy that you can’t afford to skip. Here’s why: I believe that authentic relationship-building is at the heart of meaningful marketing. Given that nothing you can do online builds relationship more powerfully than […]
Please FORGET the old “one-and-done” approach to marketing. Today’s digital marketing requires EXPERIMENTATION. In this short video, I explain why experimentation is absolutely essential for online success. While experimentation can be scary for some people, there’s no other way to learn, no other way to get the value of marketplace feedback, and most importantly, there […]
As a digital marketing strategist, I HATE seeing businesses waste their money with ineffective websites and lame online marketing. For this reason, I champion strategies that produce real tangible results. Why would you have it any other way? In this week’s Digital Marketing Power Briefing video, I address both the challenges and the strategies that […]
This week’s Digital Marketing Power Briefing video (below) is about an online marketing subject that is widely understood, and in my opinion, it has become quite passé for businesses looking for immediate results. In fact, SEO is often the first kind of marketing support that people request after they’ve done a website redesign. The truth […]
Your Invitation to a Free Video Power Briefing on Meaningful Digital Marketing The video invitation below is kind of a big deal for me because I’m swinging out in a new way. It’s not that I’ve produced another video in order to try to be helpful. Rather, it’s because my new “Power Briefing” videos are designed […]
Spammy, sleazy online marketers have given “lead generation” a bad name. But it doesn’t have to be that way! So, I’ve created a new video blog post to explain how—when you put “leading with value” and being of service first—marketing online can become more fun and meaningful. Click the video below to watch now. Edited […]
“I’m trying to say out loud the things that my soul is streaming.” — Tim Grahl at ConvertKit’s Craft & Commerce conference I’m delighted to report that my soul is showing me ways to discover what wants to be said, rather than “should-ing” myself into trying harder via the “buzzword du jour” (which is most […]
This post illuminates how a creative digital marketing strategy can find meaningful opportunities to shine a positive light on a client’s value. A recent, fun example of how this kind of content marketing works is the way we brightened the Instagram feed of our client, Marin Airporter. In this case, we used passenger produced photos […]
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