Entries by JonLeland

The Power of a Creative Practice: Video Blogging Inspiration & Mini-Book Review

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For me, Video Blogging is more about the power of a “creative practice,” rather than a profit-driven marketing strategy. Yes, “by day,” I am a marketing strategist, but more importantly, I’m also an explorer and adventurer who loves (OK, THRIVES!) by discovering new dimensions of the “online video spaces.” In other words, I like to […]

Video Blogging: Is It Really Transformational? Where’s the Meaning & the Magic?

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Where’s the meaning and the magic behind video blogging? Are you wondering if a video blogging practice can make a meaningful difference in the world, in your life, and/or in your business? When I took on the challenge of doing video blogging for ten consecutive weeks, things changed in unexpected ways and the “ripples” of […]

Vlog Video Production Tips: How I Use my iPhone to Keep Things Simple

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It’s been so fun to get myself “over the hump” and start video blogging on a weekly basis. I’m fascinated by the process and uplifted a whole bunch of results that have followed—from more clarity on my purpose, to increased visibility, to business prosperity. I’m wondering if you might be someone who wants to get going with […]

Watch to Learn Why WEEKLY Vlogging Is My New SuperPower + Why You Might Want to Join Me.

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In just the last two months, video blogging or vlogging has changed my life and my business; and this breakthrough has led me to think of these weekly video posts as a new kind of “SuperPower.”  As a digital marketing strategist, when I finally found the discipline to “eat my own cooking” and do videos […]

3 Requirements for Marketing Success in The Connection Economy + Better Learning Through Acronyms

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Change is always challenging, and as you’ve probably noticed, the environment for digital marketing has changed dramatically. I think Seth Godin describes this well with his term: The Connection Economy. But what does it take to be successful in The Connection Economy? In this short video blog post, I cover 3 key ingredients or “Requirements […]

Watch & Learn How Video Connection is the Future of Digital Marketing

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Making a personal, human connection via video is more than a trend. It’s a MEGA-trend. Video is also the one essential marketing strategy that you can’t afford to skip. Here’s why: I believe that authentic relationship-building is at the heart of meaningful marketing. Given that nothing you can do online builds relationship more powerfully than […]

Here’s Why Experimentation is An Essential Attitude for Successful Digital Marketing

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Please FORGET the old “one-and-done” approach to marketing.  Today’s digital marketing requires EXPERIMENTATION.  In this short video, I explain why experimentation is absolutely essential for online success.  While experimentation can be scary for some people, there’s no other way to learn, no other way to get the value of marketplace feedback, and most importantly, there […]

Why a Website Without ROI is like a Bank Account without Money

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As a digital marketing strategist, I HATE seeing businesses waste their money with ineffective websites and lame online marketing. For this reason, I champion strategies that produce real tangible results. Why would you have it any other way? In this week’s Digital Marketing Power Briefing video, I address both the challenges and the strategies that […]

Why “SEO” is So “Yesterday” For Small Business Online Marketing

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This week’s Digital Marketing Power Briefing video (below) is about an online marketing subject that is widely understood, and in my opinion, it has become quite passé for businesses looking for immediate results. In fact, SEO is often the first kind of marketing support that people request after they’ve done a website redesign. The truth […]