Reuters reports that video sites are now paying real cash money for what has been the amateur-only user-generated content category of web videos. In particular, Break.com has upped it’s payments to $400/clip, with more being paid for original animations; and the site claims to have already paid over $300,000 for original user generated content. The […]
Those interested in a “smart phone” with the Palm OS can now get the Treo from Cingular at roughly one-half the price ($199 with activation) of previous Treo models. I also like the fact that this is smaller by the fact that there’s no antenae sticking out of the top. Most of you know that […]
You take a little MySpace, you add some YouTube, and mash ’em up. That’s the latest in easy to use video blogging… er well, I mean video sharing/syndication… well, actually, I mean video “channels” based on MySpace social networking and YouTube video sharing type o’ technologies. The business model et al was written up on […]
As readers of this blog (or my old Videography columns) know, I like the ASP (application service provider) model of “software as service” using web-based applications to replace those that once lived exclusively on your computer’s desktop. Video editing software has been one of the most difficult to deliver via an online application. But in […]
As I’ve said earlier, local search is increasingly the optimum marketing medium for local businesses (from auto repair to therapists). Clearly, the big search engines agree as they continue to enhance their localized search services. The latest enhancements come from Yahoo and Microsoft’s Live.com; who are, of course, trying to keep up with Google. A […]
If you search YouTube for “lonelygirl15,” you get all kinds of debunking, profanity and other forms of extremely personal video reactions. Whether hoax or otherwise, the girl’s got buzz. Personally, I’m with the crowd that thinks she’s too polished not to be a professional production (and I am a video production professional). Regardless, she’s the […]
The online video revolution continues to rev up (with a long way to go.) Andy Plesser, publisher of Beet.TV (also the author of the piece linked below) is covering it as well as anyone I’ve seen. Here’s his latest piece on contextual video advertising which includes, of course, a video interview. (Thank Gawd for someone […]
I’ve been around long enough to come from the cable TV daze when narrowcasting was a revolution. When I was at USA Network, MTV, CNN, ESPN etc were breakthroughs as channels for what we now call vertical audiences. I like to call the web’s quantum leap into far more finely defined audiences “microcasting.” Technorati‘s Chairman, […]
I’ve been using free conference calls from FreeConference.com for some time. It works. No toll free number, but no per minute charges either. Now thanks to a tip from NYTimes’ David Pogue I’ve found LiveOfficeFreeConference where you don’t have to make a reservation, AND you can record up to 60 minutes of the call (just […]
Rupert Mudoch’s Fox big media conglomerate’s ownership of mega web upstart MySpace.com is not only controversial, but also apparently largely driven as a platform for video content. Illumination of this phenom appears in the AlwaysOn interview with Fox Interactive president Ross Levinsohn and in the BusinessWeek Online article, “Fox Feeds the Online TV Frenzy.”
This PDF has Jon Leland's recommendations for his six favorite digital marketing apps in one easy-to-read, one-page reference doc. Get yours now.