It’s been widely understood and acknowledged (ever since Google’s January 2006 acquisition of dMarc Advertising) that Google would be launching an interface to sell radio advertising based on it’s widely popular Google AdWords platform. Well, the wait is over. It’s here. Now, anyone with an AdWords account can buy targeted radio advertising via a new […]
Happy Monday. I’m on the run, but (as some of you know) what I think matters most about all this new media revolutionary… internet, digital video, and other technologies that are associated with the potential democratization of media (and so forth) is that all of this new media offers an alternative to the media circus […]
Business 2.0 has a new “get-a-Mac” Apple TV ad before it’s release on a day when Apple stock reached new heights, pre-iPhone’s release (for which surveys are showing a strong demand). Seems it’s a mad, mad new Apple world where the superior platform is even gaining market share.
I know this is nothing new, but the experience is somehow different, especially when it happens to you unexpectedly. Here’s what happened… I have a prospective consulting client in the UK. We’ve had a couple of phone calls and numerous emails. I was away on vacation last week and we planned to talk yesterday to […]
While Microsoft & ATT are quick to raise defensive legal questions (and Google’s Eric Schmidt is quick to scoff at them, while also downplaying their new online presentation application), Sara Holoubeck at the DMNews (DM as in direct marketing) has some nice references to emerging ad exchange networks that introduce and integrate EBay-style bidding into […]
For your browsing pleasure… In announcing the new NetVibes roll-out of the ability to create public personalized pages, the marvelous Michael Arrington also offered his own personalized, customized TechCrunch NetVibes page “featuring many of my favorite news feeds and a few widgets.” I offer this to you because it is a cool convergence. From my […]
This is a basic issue for anyone who sends out email announcements or email newsletters. It’s crucial to your “open rate” that the subject line be compelling and engaging. One useful point here that I’ve wondered about but never heard clearly defined is the 56-character space limit. Solid guidance. Dr. EBiz is generally a good […]
I love this. More evidence of the power of putting video online. More creative freedom and opportunities for creative people. More media power to the people. More breaking up of the old guard media empires (oh yeah, they call those “disruptive technologies”), etc. New York Times television “news” section calls its report: Online Yesterday, on […]
This dude, ChrisG, is getting some well-deserved viral buzz. He’s doing the blog thing well; and he’s explaining what, why and how he’s doing this blog thing well, all along the way. I know many folks out there are scratching their heads trying to understand the whole blogosphere and viral marketing phenom. Well, Chris’ latest […]
Toward the end of this interview on Beet.TV, Brad Inman of leading edge, yet professional internet video producer, TurnHere, gives the most credible explanation of why companies, corporations and other organizations should be creating their own YouTube channels. It’s all about search.
