When Old Media Companies Don’t “Get It”
As illuminated in this Wednesday, June 2nd’s New Media New Marketing commentary (starting at 1:58) on TheTVNews.tv, the news article linked right below this paragraph makes me a bit crazy regarding the many broadcasters and entertainment companies that still “don’t get it” about engaged consumers, mash ups and extraordinary value of free, viral (word-of-mouth) promotions. […]