Entries by JonLeland

Insta-LOVE: How We Leverage Instagram to Make Clients Shine

This post illuminates how a creative digital marketing strategy can find meaningful opportunities to shine a positive light on a client’s value. A recent, fun example of how this kind of content marketing works is the way we brightened the Instagram feed of our client, Marin Airporter. In this case, we used passenger produced photos […]

Email Marketing Beyond Newsletters – Conversations & Conversions

Sad, but true: Email marketing is more complicated than most people think it is. In a recent Fast Company “From the Editor” column, Robert Safian said: “In so many ways, we are guinea pigs in an ecosystem that is undulating more rapidly than anyone can keep track of.” True that, especially with regard to small business digital marketing. […]