Am I Your Go-To Guy? (a self-awakening)
One advantage of having a coach who is also a client is that her testimonials not only flatter me, they make me think.
Hereโs what Christy Strauch, author of Passion, Plan, Profit: Twelve Simple Steps to Convert Your Passion into a Solid Business
I think Jon knows better than anyone how to help businesses use the Internet as a powerful marketing tool. Wherever you are in the process of developing your Internet presence, Jon can tell you exactly what you should do next. He will enable you to take advantage of the latest (sometimes bewildering) array of tools, from blogs to Twitter, from Facebook and LinkedIn to YouTube videos. From my experience, Jon is the guy to call if you want to market your business more effectively; and, as a bonus, because of his openness, you will learn from a real visionary every step of the way.
What stopped me in my tracks about this statement was the โJon knows better than anyone.โ Itโs a strong statement, and when it came on the heels of another flattering statement by another client, Rick Weinstein of Life Insurance Services for Charitable Giving, I had to self-reflect further:
The go-to point player for the Cleveland Cavs is LeBron James. Simply stated, Jon Leland is the go-to player if you are a profit-seeking entrepreneur who wants to leverage the power of e-commerce. Better yet, Jon is a peopleโs person. Heโs no nonsense and a master communicator. I view Jon as a life-long partner, not a vendor; and I am pleased to wholeheartedly recommend him.
LeBron James! Yikes. I was humbled and inspired at the same time. And, Iโm not just tooting my own horn because together these quotes added up to a personal wake up call. Thanks to my willingness to listen to my clients, I realized that I have not been positioning myself well given the levels of my expertise and experience.
I honestly know that I am able to be that โgo-to guy.โ I am so much more than just a website designer/developer. I am someone who can tell virtually any client of any size company what they should be doing next with regard to their web presence and their internet marketing. But, unfortunately, up to now (at least recently), that is not how Iโve been telling my story. Hello? Mr. Leland calling Mr. Leland. Wake up!
So, yes, we do websites, but I also want you to know that these days weโve evolved ourselves into WordPress experts. As a result, we offer a carefully evolved approach to using WordPress as a CMS (content management system). Weโre calling this custom โcocktailโ of plug-ins and configurations, โWe Do WordPress Right!โ But most people, even some of our clients, donโt know that yet.
Furthermore, we have initiated a brand new set of internet marketing packages which include support for blogging and social media marketing. (Please contact us to receive a confidential copy of these offerings and get the โgo-to guyโ on your virtual team. 
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Iโm done with just being a website designer who also does internet marketing. Itโs time for me to re-own my expertise as someone who has honestly been on the cutting edge of new media all the way back to the early โ70โsโbefore the term โnew mediaโ was inventedโwhen founding a narrowcast radio network was โnew media.โ (Read more about the other new media/new marketing innovations Iโve been involved with for literally decades in my online bio.)
I hope my โself-awakeningโ is inspiring to you as well. Have you been under-selling yourself? What story should you be telling about yourself that you have not been telling?
And, of course, if I can be your โgo-to guyโ that helps you build a truly successful web presence, Iโd be delighted.
My apologies for the shameless self-promotion, but I needed to say this โout loud.โ Thanks for listening.
Creative AI shifts you canโt ignore 
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Thanks, Noel! Iโm working on itโฆ and, yes, there are pictures of this โgo-to guyโ on the About and quite a few other pages. Iโm rewriting the home page today. But we are a virtual team. Iโm just the president and creative director. I do the strategies but we are a teamโฆ Thanks again for stopping by, and I LOVE that our site was given as an inspiration. More flattery. I love it.
great post! thanks for sharing this brilliant stuff.
Tom, should be fixed now, right?
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Good information! And have been bookmarked! Thanks!
web marketing would be the next trend in advertising. there are millions of potential costumers on the internet โ`-