iPad Insights: Content Consumption vs Content Creation

My video comments on this Tuesdayโ€™s New Media New Marketing report (see video below) on TheTVNews.tv seem to resonate with others, including this online video programโ€™s host as well as a video producer that I met today at the Apple store. Bottom line: Appleโ€™s elegant new device is ideal for media consumption. As to media creation? Not so much.

Hereโ€™s the video report with one exception to this linked below. Do you agree?

One exception is the excellent tech cartoonist, Robb Cottingham, who explains how he created todayโ€™s cartoon with an iPad and a special drawing tool. Good notes too on iPhone art apps. Read Cartooning on the iPad? Yep.

4 replies
  1. Rob Cottingham
    Rob Cottingham says:

    Good post, and Iโ€™m not just saying that because of your superb taste in cartoons. (-:

    I think the key distinction may lie in the difference between how Apple intends (or at least expects) the majority of its customers to use the device, and the potential a sizable minority (along with some helpful developers) sees for more.

    Almost everything about the iPadโ€™s design and marketing suggests Apple sees it as a media consumerโ€™s device. Not that theyโ€™re averse to media creators diving in (they had the creator of Brushes take part in the Jan. 27 product announcement), but we arenโ€™t their bread and butter.

    Still, theyโ€™ve built in enough latent capabilities that the development community can fill that gap. And I canโ€™t wait to see the next thing some clever devil thinks up.

  2. admin
    admin says:

    Great to hear from you, Robb.

    Iโ€™m wondering if you have checked out Inspire? Itโ€™s an iPhone painting app that has gotten some pretty impressive reviews and is working on an iPad app. A future blog post coming soon hereโ€ฆ

    http://kiwipixel.com/Inspire/

  3. Rob Cottingham
    Rob Cottingham says:

    Interesting-looking app, and itโ€™s on my list to check out once itโ€™s ported to the iPad.

    Any idea how these guys (and Brushes) do the upsampling when it comes to exporting at high resolution? Does it look half-decent?

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