3 Requirements for Marketing Success in The Connection Economy + Better Learning Through Acronyms

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Change is always challenging, and as you’ve probably noticed, the environment for digital marketing has changed dramatically. I think Seth Godin describes this well with his term: The Connection Economy.

But what does it take to be successful in The Connection Economy? In this short video blog post, I cover 3 key ingredients or “Requirements for Success” in today’s online environment: ???????? ????

This Weeks Power Briefing: 3 Requirements for Marketing Success in The Connection Economy + Better Learning Through Acronyms

As a digital marketing strategist, I love to help. And to help you learn, each of the 3 Requirements for Success explained in this video is illustrated with an easy-to-remember acronym. Here’s a quick summary for you:

MTRB = Multi-Touch Relationship Building

AV + C = T means Authentic Value + Consistency = Trust

BWTTS = Be Willing to Try Stuff

Thanks for watching! I look forward to your feedback.

EDITED VIDEO TRANSCRIPT:

The 3 Requirements for Success in the Connection Economy with Better Learning Through Acronym Mania

Hi, my name is Jon Leland and I’m a digital marketing strategist and I’m here with another weekly digital marketing Power Briefing. This week I’m talking about three essential, requirements for success in the Connection Economy. I’m having a little fun with the three connection ingredients or requirements, I’m calling it, “Acronym Mania” because in order to make them more memorable, I’ve got an acronym for each one. 

MTRB = Multi-Touch Relationship Building

The first one is MTRB, MTRB stands for “Multi-Touch Relationship Building.” It’s kind of amazing to me how many people think about marketing in kind of a one-and-done way. Almost like the old days when you would print a brochure and think that your marketing had been done or people carry that forward into websites being produced or oh, I have a Facebook page now I’m doing social media. 

It is not at all like that. It’s multi touches – which can be email, can be Facebook ads, can be social media posts, YouTube videos. Whatever it is you’re doing, do more of it and make it multi-touches because people are not going to do business with you, people are not going to believe you, if you’re only doing one thing every once in a while. 

AV + C = T Authentic Value + Consistency = Trust

And that really leads us to the second acronym which is AV + C = T. So, this one is really near and dear to my heart because AV is “Authentic Value.” Authentic Value is important because if you’re not offering something that really illustrates what it is you have to offer – what you’re authentic true expertise is and why people would want to do business with because you really have something to offer you’re missing out. If so, you’re not really making a difference because you really need to demonstrate first and foremost that Authentic Value. 

Then the second, “C” is Consistency and this has been a big lesson for me. This is number seven of my weekly video series and I have to tell you the consistency of doing it every week, not only makes a difference to the audience and the viewer because you see me, I’m demonstrating multi touches where you see me on a very regular basis. 

This has shifted my own presence and my own kind of confidence. I have stuff to share that I do think is authentically valuable but the weekly consistency at a minimum makes a huge difference. 

And then the bottom line – the kind of the Holy Grail if you will – in the Connection Economy is Trust. So, if you offer Authentic Value on a consistent basis that equals trust and that trust really is a key ingredient of being successful in the Connection Economy.

BWTTS = Be Willing to Try Stuff Experimentation, Play, Creativity, Fun, Originality

Thirdly, and this is kind of the most fun one is BWTTS, and that stands for “Be Willing To Try Stuff.” 

One of my earlier weekly videos was about “Experimentation” and this is the same point again which is that you need to be willing to try stuff, you need to be willing to experiment, play, be creative, be original, but be original in your own way. 

I really like this saying, I think it’s a book title, “Be yourself because everybody else is taken.” And that you know applies to brands as well as to individuals. 

So, when you do a multi-touch approach and lead with authentic value on a consistent basis, you build trust and then when you do that in a playful experimental way and you, then you try things to find out what works, right? Some things do work, some things don’t work and that’s fine. That’s par for the course, you’ve got to be out there playing, be willing to try stuff. 

Those are three big key ingredients that I think may really make a difference if you’re interested in expanding your online visibility. 

As usual, thank you very much for watching. I really appreciate your attention and I look forward to hearing from you, any comments or feedback are more than welcome. Thanks again, see you next week!