Radio Interview: Listen Now to Better Understand the New Marketing Landscape

/in , , , , /by

I was delighted to be interviewed by my friends at the Hoffman Institute Foundation on their Hoffman Connection Internet radio program hosted by VoiceAmerica. It was fortuitous and synchronistic that the interview was scheduled (as it turns out) on September 11th, just one day after my new book, “Internet Marketing: 8 Key Concepts Every Business MUST Know” went live on Amazon (and on what would have been my mother’s 99th birthday.)

The energy was sparkling, it seemed to me, over the course of this hour-long program. With interviewers Hoffman Institute co-founder, Raz Ingrasci, and Hoffman teacher and psychotherapist, Ed McClune, we explored some of the main ideas in my “8 Concepts” including the role of authenticity in marketing (not an oxymoron), the different types of Internet marketing (SEO, PPC and social media), what makes New Marketing different from Old Marketing, how I decided to self-publish the book, and much more.

I hope you enjoy this free audio program and I sincerely look forward to your feedback. Thanks for listening!

Just click below to listen now, and feel free to use the share link as well! 😉

New Internet Marketing Book is Out + Radio Interview Tomorrow/Tuesday

/3 Comments/in , , , , /by

New Book: Your Primer on Internet Marketing
This is a special day. My new book, “Internet Marketing: 8 Key Concepts Every Business MUST Know,” which has been in the works literally for years, is available as of TODAY on Amazon.com, in both a Kindle and a full-color print editions:

Kindle   +   Full-Color Print
 

The back cover reads:

Welcome to the most practical and concise introduction to Internet marketing available.

This book’s top-level conceptual overview opens a whole new world of online opportunities for both those who are just getting started as well as those who may be struggling to find traction. After clarifying the inefficiencies of Old Marketing, “Internet Marketing: 8 Key Concepts Every Business MUST Know” illuminates the fundamentals of New Marketing with clarity, the author’s palpable enthusiasm and even a bit of humor.

Enjoy the ride. The toothpaste is not going back into the tube. New Marketing is here to stay and because it will continue to evolve rapidly, the sooner you get involved the better.

Internet Radio Interview on Tuesday (and On-Demand)
To kick off the book launch, I’m psyched about being on the Hoffman Institute’s Internet radio show this Tuesday at 4pm PT. We’ll talk about my new book, “Internet Marketing: 8 Key Concepts Every Business MUST Know,” authenticity in marketing (not an oxymoron), and give away free copies of the book.

What Everyone Should Know About Their Online Presence Radio Webcast
Date & Time: September 11, 2012, 4:00pm PT
Where: via webcast at http://www.hoffmaninstitute.org/radio-show/ (click this link to listen anytime via their archives)
Guest: Jon Leland
Interviewers: Raz Ingrasci & Ed McClune
Program Description: In this age of social media and connectivity, you may be wondering just what exactly your image looks like in cyberspace. And if you are, it is a critical question to ask. This week on the Hoffman Connection find out everything you’ve ever wanted to know and SHOULD know about your online presence. Jon Leland, Social Media and Marketing guru joins us to share tips, facts and the latest need-to-know information on how to put yourself out there!

Hope you can join us.

If you have a blog and would like a guest post excerpt from the book, or would like to do your own interview, please let me know!