YouTube Video Quality & Flip Video Illustrate Latest Dynamics on The Video Web

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One issue we’ve been dealing with that I think many people struggle with is how to get better quality video on YouTube. Here’s the most useful insights I’ve seen to date on this subject:

>> Read: “Hi-Res YouTube Hacks”

Some of you know that I’m impressed with the amazingly simple, little video camera called The Flip. Here’s why another thoughtful person thinks The Flip is important and perhaps indicates meaningful web video trends pointing toward our future:

>> Read: “Video Flips for the Future”

And while we are illustrating what’s cool about the rapidly expanding world of video on the web, here’s my son’s newest favorite short video, which clearly would not have been possible without “the video web” both in terms of production as well as distribution. Pretty cool, eh? Enjoy!


People in Order

Web 2.0 Expo Provides Snapshot of Rapidly Evolving Next Generation Web

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I had the illuminating pleasure of spending a few hours today attending the keynotes and browsing the innovations on the floor at the O’Reilly/TechWeb conference, Web 2.0 Expo SF. These have become quite vibrant affairs with NY, European & (I think) Japanese iterations now on the annual conference schedule.

(Keynote photo of John Battelle on stage with Marc Andreessen at Web 2.0 Summit SF 2008 by James Duncan Davidson.)

This spring’s SF show attracted about 8,500 web-savvy geeks and associates and I was impressed with the consciousness of both the collaborative conference editorial orientation as well as the folks in attendance. Top level insights of the day were provided by John Batelle’s interview with Mosaic browser creator, Netscape founder and Ning.com do-it-yourself social network entrepreneur Marc Andreesen who offered a interesting historical perspective on why the web browser will persist and warnings about the “coming nuclear winter” with regard to the economy. Author and Harvard/Oxford professor, Jonathan Zittrain also offered a quite thoughtful “big think” analysis of how and why we should take security and Web 2.0 business concerns more seriously.See his book, The Future of the Internet… and How to Stop It for more details. We’ll all be glad if you do.

Beyond these considerations, Web 2.0 seems to be alive and well with not only ample opportunities for open source collaboration, but with myriad kinds of mashups that bring remarkable power to the web browser.

Many folks are familiar with the Facebook and MySpace plug-ins that let individuals do more… (as one presenter said, “we’re no longer browsing the web, we’re creating it”), but there are now many more web-based tools that let you create powerful online applications, plug-in widgets and whatever, without the need of any desktop software. For example:

  • At the most basic level, Slide let’s you create custom slide show widgets from digital photos that you upload to PhotoBucket or Flickr
  • For multimedia types, I’ve been impressed with Sprout Builder which is kinda like a web-based Flash authoring tool for the rest of us. But in this case, you get embed code so that your Flash widget can be posted anywhere and can spread virally
  • Zude.com hypes itself as a social computing platform, but what I liked is its ability to let you drag and drop virtually any kind of web content into a Zude page for online publishing and sharing
  • and for the more advanced gear heads, Coghead.com offers a platform, also in a web browser of course, that let’s you build interactive business processes, like lead capture for example, all in a drag and drop environment. Who needs code? 😉

What I find most interesting is the way that all of this functionality has become web browser-based. It seems that we are destined to do all of our computing in the cloud. In any case, the creativity, collaboration (amongst people as well as interconnected bits and bytes) and the communication channels are continuing to get ever more powerful… and all of this is really just getting started. You ain’t seen nothing yet.

Thanks O’Reilly for giving me a glimpse of the future as it is appearing now… in browsers near us all.

The True Meaning of Search Engine Optimization

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As I explain in my ebook on internet marketing, there’s nothing more important in the optimization of a website than relevance. There’s also probably no more important goal that “stickiness” or the ability to get a website visitor to stick around for more than a nano second. There’s also probably no greater authority on this subject than Bryan Eisenberg, author of “Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing,” other books and the GrokDotCom.com blog.

For a seven minute overview of what I’m talking about, please watch this: