Google Audio Ads Ramps Up Radio’s Reach

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It’s been widely understood and acknowledged (ever since Google’s January 2006 acquisition of dMarc Advertising) that Google would be launching an interface to sell radio advertising based on it’s widely popular Google AdWords platform.

Well, the wait is over. It’s here. Now, anyone with an AdWords account can buy targeted radio advertising via a new tab at the top of their AdWords interface.

The impact of this innovation on the radio advertising industry cannot be overstated. Google facilitates the production of the spot as well as its placement (you can pick radio stations by audience demographic as well as geographic location, etc.). Thus this new service is truly revolutionary because it makes the whole process of advertising on local radio a whole lot easier and far more accessible than ever before.

What We Call the News: “Only the Truth is Funny”

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Happy Monday. I’m on the run, but (as some of you know) what I think matters most about all this new media revolutionary… internet, digital video, and other technologies that are associated with the potential democratization of media (and so forth) is that all of this new media offers an alternative to the media circus that has largely replaced honest and informative journalism in our mainstream media. Thus, my enthusiasm and salute to the Jib-Jabbers who created the following bit of parody and spot-on comedic commentary. Enjoy.



Or, you may view “What We Call the News” at JibJab.com

New Apple TV Ad

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Business 2.0 has a new “get-a-Mac” Apple TV ad before it’s release on a day when Apple stock reached new heights, pre-iPhone’s release (for which surveys are showing a strong demand). Seems it’s a mad, mad new Apple world where the superior platform is even gaining market share.

Skype Video Call Gives Me a New Taste of the Global Village

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I know this is nothing new, but the experience is somehow different, especially when it happens to you unexpectedly. Here’s what happened…

I have a prospective consulting client in the UK. We’ve had a couple of phone calls and numerous emails. I was away on vacation last week and we planned to talk yesterday to catch up and finalize details. She suggested we use Skype. Truthfully, I’ve used Gizmo Project for internet phone calls. For a while, I used it quite a bit, but not lately. I had downloaded Skype for Mac just in case while a client was overseas, but hadn’t really used it.

I scrambled… First, upon plugging in my USB headset, I found that it was recognized right away. I was able to confirm this quickly with a nifty test call feature that was built right into my “buddies” list. Then, unexpectedly, the prospective client suggested we might do video; and before I knew it, I could see her!

I have a MacBook Pro with a build-in webcam. I opened Skype’s preferences and told it to automatically activate the camera. She called back and presto, we were in a face-to-face meeting. Just like that, my first transcontinental video conference call. Very much like being in a meeting, but without the travel time.

I was impressed with Skype’s ease of use, neatly supported by the Mac’s ease of use and the fact that Skype supports the Mac. It’s easy to see why Skype is the clear leader in VoIP calling.

And, despite writing about this stuff for years (and even consulting with VDOnet years ago when they had one of the first webcam networks), I was struck by the immediate reality of our global village. It reached out and touched me in a concrete way, and gratefully in a way that may well benefit my bottom line.

It’s a treat when all this stuff we write and think about comes up to you and gives you a nice warm fuzzy nudge. 😉